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A2P SMS industry still facing considerable challenges

A2P SMS industry still facing considerable challenges

Exponential growth in enterprise SMS communications to customers will attract increasing levels of fraudulent messages, forcing mobile operators to invest in securing their networks to protect their customers. This was a key finding from an A2P (application-to-person) messaging industry roundtable in London hosted by provider of mobile intelligence and customer insight analysts, mobilesquared, and supported by AdaptiveMobile Security and the Mobile Ecosystem Forum (MEF).

What is the A2P messaging market worth?

What is the A2P messaging market worth?

The A2P messaging market claims to have generated revenues of $60 billion in 2015, and expects to generate around $70 billion by 2018. Given the dominance of grey route traffic, is this a true reflection of the market? Mobilesquared explores...

And that was the Turkey Tussle 2015

And that was the Turkey Tussle 2015

The 5th annual MoGolf Turkey Tussle, held at Sand Martins Golf Club, Wokingham, UK, was one to remember. Seven teams battled it out to win best team, individual, nearest the pin and longest drive prizes, followed by Christmas dinner and swing analysis by PGA pro Daniel Radcliffe

The Future of the Premium Rate Services market

The Future of the Premium Rate Services market

See our projections and opportunities for the Premium Rate Services market in the UK. Also find, smartphone and mobile internet penetration, consumer behaviour data, and our an abundance of UK mobile market data.

Who are the UK's Masters of Mobile?

Who are the UK's Masters of Mobile?

The UK consumers have spoken. Over 8,500 mobile users up and down the UK have been voting for their favourite mobile experience, whether a brand or service, an app or mobisite, text message or the alarm on their device. Results of the Masters of Mobile Awards will be revealed at MWC.

Oxygen8 join Band Aid 30 to raise money for Ebola crisis

Oxygen8 join Band Aid 30 to raise money for Ebola crisis

2 people in the UK stand to win the opportunity of being a special guest at the recording of Band Aid 4 this Saturday. Oxygen8 are providing the platform, which will let people text AID to 88833 to enter this amazing the competition. Texts cost £1.50.

iOS still dominates mobile commerce

iOS still dominates mobile commerce

iOS continues to dominate mobile commerce in the UK, despite the volume of Android devices, confirms latest research by EPiServer.

Vouchercloud's Portrait of a Mobile Consumer

Vouchercloud's Portrait of a Mobile Consumer

Vouchercloud says the days of the brick-and-mortar store may not be numbered, but e-commerce is changing on a daily basis, and this data graphic puts hard numbers on how the consumer paradigm has shifted.

Mobile marketing reach on the up in the UK

Mobile marketing reach on the up in the UK

Over 80% of UK mobile users now receive communications from companies via their mobile device. That's a significant leap on 2013 numbers. Are companies finally embracing mobile marketing?

Download our latest brochure

Download our latest brochure

To find out how mobilesquared can help your business, download our latest company brochure. Obviously there is all the information you need here on the site, but if you want to take some information away with you, then please download our brochure.

Mobile Guildford returns on Feb 13

Mobile Guildford returns on Feb 13

It's only 10 days until MoGu returns, so if you're in mobile, telco, tech, digital or media, come along and network with peers and friends from the region.

Big data does not mean the right data, mobile operator research reveals

Big data does not mean the right data, mobile operator research reveals

It's only a matter of time until Michael McIntyre does a sketch on Big Data, but the fact remains we're all talking about it, but not that many people in companies today are yet to truly understand how Big data can help their company. Do we mean the right data when we refer to Big Data?

Ripples of discontent emerging in the Joyn initiative

Ripples of discontent emerging in the Joyn initiative

Mobile operators continue to look high and low for a solution that competes with the service offerings delivered by the growing army of OTT communications providers. The GSMA's initiative Joyn has been years in the making, but looks too late to the party.

Mobile conversion from mobile ads overtakes PC

Mobile conversion from mobile ads overtakes PC

The number of mobile users making instant purchasing decisions based on mobile advertising has now overtaken those mobile users delaying the transaction until in front of a PC. This is big news for the mobile ad industry...

UK mobile smartphone forecasts

UK mobile smartphone forecasts

mobilesquared says UK smartphone market at 65%. Android to account for over 50% of total UK mobile market by 2018.

Brands need to be bolder, braver and brasher on mobile

Brands need to be bolder, braver and brasher on mobile

Latest research by mobilesquared reveals that mobile usage is predetermined and dependent on time of day. Users have a core of apps that they will use on a daily basis, and extend a behavioral routine every time they start a mobile session, starting with communication, followed by rich media.

Masabi oversees $100m in mpayments and mtickets

Masabi oversees $100m in mpayments and mtickets

The self-proclaimed leader in mobile ticketing and payments for transit, Masabi, has generated over $85 million in ticket sales over the last 12 months, and a total of $100 million since launch.

Is mobile really becoming the first screen?

Is mobile really becoming the first screen?

Research out today by UK mobile operator combo Weve claims mobile is rapidly becoming the first and most important screen. Maybe the question that isn’t being asked is: For what is mobile the most important? And beyond that, just what is the opt-in policy of Weve?

UK connected to their devices, IAB research claims

UK connected to their devices, IAB research claims

A report released today by the Internet Advertising Bureau UK (IAB) reveals that one in six smartphone owners use it at some stage when buying goods while people in general use some form of internet-connected device 34 times a day. The report claims that British consumers are now “wedded” to connected technology.

50% of UK consumers will naturally evolve onto 4G: Are 3G users vegetarians?

50% of UK consumers will naturally evolve onto 4G: Are 3G users vegetarians?

As the battle for 4G subscribers heats up across the UK with Vodafone and O2 looking to challenge EE’s year-long head start, the latest research from mobilesquared reveals that almost half of existing 3G mobile customers intend to stay with their existing provider when they upgrade from 3G to 4G, almost 20% will churn, and a healthy percentage of early 4G adopters are not satisfied the network performance.

Latest Twitter stats

Latest Twitter stats

There are now over 15 million active users in UK, that figure is up 50% year-on-year.




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