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Mobile marketing reach on the up in the UK

Mobile marketing reach on the up in the UK

Over 80% of UK mobile users now receive communications from companies via their mobile device. That's a significant leap on 2013 numbers. Are companies finally embracing mobile marketing?

Mobile conversion from mobile ads overtakes PC

Mobile conversion from mobile ads overtakes PC

The number of mobile users making instant purchasing decisions based on mobile advertising has now overtaken those mobile users delaying the transaction until in front of a PC. This is big news for the mobile ad industry...




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