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A2P SMS industry still facing considerable challenges

A2P SMS industry still facing considerable challenges

Exponential growth in enterprise SMS communications to customers will attract increasing levels of fraudulent messages, forcing mobile operators to invest in securing their networks to protect their customers. This was a key finding from an A2P (application-to-person) messaging industry roundtable in London hosted by provider of mobile intelligence and customer insight analysts, mobilesquared, and supported by AdaptiveMobile Security and the Mobile Ecosystem Forum (MEF).

Ripples of discontent emerging in the Joyn initiative

Ripples of discontent emerging in the Joyn initiative

Mobile operators continue to look high and low for a solution that competes with the service offerings delivered by the growing army of OTT communications providers. The GSMA's initiative Joyn has been years in the making, but looks too late to the party.




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