Facebook Facts: 1.1 billion people all highly targetable

Facebook Facts: 1.1 billion people all highly targetable

Facebook Facts: 1.1 billion people all highly targetable

Facebook has 1.1 billion people on Facebook. There are now over 600 million Facebook Mobile users, and it has taken 6 years to get that number of mobile users.

Facebook on advertising:

The company says to do highly targeted advertising scale does matter. “Mobile has allowed us to talk to our consumers everyday everywhere. We have the biggest mobile app in the world.”

“We know who is highly engaged and we know whether that same person is accessing via mobile, tablet and PC. That will become more and more important and puts us in a very powerful position. There is a different mindsets of people on mobile, tablet and PC.”

Challenge for brands:

Brands are competing against friends and family for Facebook time. Pimms have managed a very successful ad campaign on Facebook. Pimms reached 2 million people, generated a five-times return on ad spend from 15,000 new Pimms customers

Latest Facebook UK stats:

There are now 24 million daily active users

Over 20 million Facebook users access via mobile

1 out of every 4 minutes on mobile is spent on Facebook or Instagram

47% of users are mobile only

People on average check Facebook Mobile 14 times a day 

Latest Instagram stats:

150 million active users

1.2 billion daily likes

Instagram will introduce advertising in the next 12 months

On average 55 million photos are uploaded everyday

 

Claire Valoti, Joint Head of Agency Sales at Facebook was speaking at Mobile Marketing Live

 




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