- Twitter is now considered as the “pulse of the planet”.
- During the final episode of Breaking Bad it generated 10 million tweets.
- There are now over 15 million active users in UK, that figure is up 50% year-on-year.
- 80% of access on Twitter in the UK is via mobile.
- 60% of UK Twitter users use it while watching TV
- Serving a billion tweets every 2 days.
- Of all the TV ads in the US featuring Twitter, there is a 95% stronger message association and a 58% higher purchase intent for that particular brand.
Dara Nasr is Head of Agency Sales at Twitter and was speaking at Mobile Marketing Live, October 3rd, London
And here is said presentation