The self-proclaimed leader in mobile ticketing and payments for transit, Masabi, has generated over $85 million in ticket sales over the last 12 months, and a total of $100 million since launch.
Masabi produces consumer-facing applications, supported by back-end payment and ticket delivery systems for the likes of Virgin Trains, First Great Western and Cross Country in the UK – its biggest market, and Boston's MBTA and San Diego’s MTS in the US – its fastest growing market.
"This is a massive milestone, not just for Masabi but for the whole industry to recognise the consumer demand for mobile as a core ticket sales channel,” said Ben Whitaker, CEO of Masabi. “2014 is set to be the year that the sector reaches critical mass as we see existing customers extending services to new routes and modes of transport as well as new deployments around the world.”
Masabi now has “millions of users” but is not in a position to disclose actual numbers or average spend per customer, though it does say that it is selling monthly passes costing hundreds of dollars in the US and has handled many purchases over £100 in the UK.
Nor can the company discuss repeat users, other than saying that “taking the example of our service in Boston, which retails mobile barcode tickets for all commuter rail routes and also offers monthly passes, we're seeing excellent repeat usage.”