This extensive report depicts an independent view of the current state of the PRS industry, containing the views of over 120 in-depth interviews with UK PRS industry players from across the spectrum, and the survey responses of over 8,300 UK consumers.
Of key importance are those sectors which The Annual Market Review identifies as the new 3Gs – namely giving, gaming and gambling – as promising PRS sectors.
PhonepayPlus describe the report as 'insightful', 'thought-provoking' and 'of value to anyone with an interest in the PRS industry'. PhonepayPlus draw particular attention to mobilesquared research on the effect of perceived non-compliance. mobilesquared estimated that more than 100,000 consumers left PRS per month in 2014 because of what they thought was a non-compliant service. It is actually of less importance to the consumer whether a service is infact 100% compliant, the mere perception of non-compliance alone is enough to put them off using PRS altogether. It underlines that consumer trust is absolutely central to a healthy, innovative market.
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