UK mobile smartphone forecasts

UK mobile smartphone forecasts

UK mobile smartphone forecasts

Following on from the Kantar announcement, we thought we'd share our mobilesquared UK mobile market numbers. 

At the end of 2013 we had smartphone penetration at 65.2%. Of the total market Android accounted for 33% and Apple 12.6%. 

But if you're interested in UK smartphone forecasts from 2015-2018, please click here to find out about our Global subscriptions & smartphone forecasts by country (2015-18) Databook, which includes extensive mobile market data and smartphone projections to 2018 for 200 global mobile markets, plus subscriber breakdown by OS for the top 20 markets.

 

  2013 2014 2015 2016 2017 2018
iPhones    10,823,209    11,721,391 XX,XXX,XXX XX,XXX,XXX XX,XXX,XXX XX,XXX,XXX
Android    28,311,491    33,061,376 XX,XXX,XXX XX,XXX,XXX XX,XXX,XXX XX,XXX,XXX
Other Smartphones    16,757,410    18,024,837 XX,XXX,XXX XX,XXX,XXX XX,XXX,XXX XX,XXX,XXX
Total Smartphones     55,894,123     62,809,619 XX,XXX,XXX XX,XXX,XXX XX,XXX,XXX XX,XXX,XXX
Featurephones     26,301,704     19,811,667 XX,XXX,XXX XX,XXX,XXX XX,XXX,XXX XX,XXX,XXX
Legacy       3,582,004       3,263,547 XX,XXX,XXX XX,XXX,XXX XX,XXX,XXX XX,XXX,XXX
Total      85,777,831     85,884,832 XX,XXX,XXX XX,XXX,XXX XX,XXX,XXX XX,XXX,XXX
             
iPhone as % of total device 12.6% 13.6% XX% XX% XX% XX%
Android as % of total device 33.0% 38.5% XX% XX% XX% XX%
             
Smartphone as % of total device 65.2% 73.1% XX% XX% XX% XX%



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