Xura looking to create an aura throughout mobile operators and the enterprise

Xura looking to create an aura throughout mobile operators and the enterprise

Xura looking to create an aura throughout mobile operators and the enterprise

Acision and Comverse have come out of their post-merger cocoon and formed Xura, with ambitions of becoming the “trusted next-generation digital technology provider to operators and enterprises across the globe”.

It already has an extensive footprint across 150 countries upon which to build. Xura can boast eight of the top 10 global operators as customers, contributing to its total mobile operator customer base of over 350. It also has 200 enterprise customers, including Lufthansa and DHL. Its customers’ customers reach over 350 million people, each doing over 10 billion credit transactions annually.

With only one customer clash between both Acision and Comverse’s top 20 customers, and minimal overlap between product sets, JF Sullivan, CMO of Xura told mobilesquared that it’s “a merger that makes sense”.

In doing so, he says it has created an “800 pound gorilla” that is well-placed to drive growth from advanced value-added services within mobile operators as they look to evolve their messaging infrastructure systems, and within the enterprise, where companies are looking to enhance the customer experience using multi-channel communications.

“We are highly optimistic about our chances now,” he added. “We have done something that was beyond either company alone and created an entity that is more than the sum of its parts.” What’s more, “we have the war chest to really drive the business”.

Coming up with “Xura”

JF said the company “wanted to think bigger, reach further and act smarter, to create a brand that presented endless possibilities. We liked the word “aura”, which has a positive connotation, and imparts a sense of powerful, positive feeling all around you, and connotes the freedom to map thoughts and expression, that is limitless. So we then came up with the word that embodies that.”

Following extensive linguistic checks in over 40 languages and 60 dialects, “Xura” was cleared for its inclusion into the digital technology landscape. And now, it’s business as usual.

 

 

 




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