Our presentations will be uploaded in the next day or two.

To access and download presentations from Permission-Based Marketing, please click on the relevant links

KEYNOTE: Combining the physical and virtual worlds with augmented reality, Julian Harris, Qualcomm

CASE STUDY: Developing with QCAR; Qualcomm's Augmented Reality SDK, Simon Jobling, Beyond Reality UK

KEYNOTE: Augmented reality : Creating an amazing app, Tom Davidson, A + E Networks and Antony Robbins, The Museum of London

KEYNOTE: How platforms can drive broadcaster and consumer mobile interaction, David Glennie, Mobile Interactive Group (MIG) (awaiting)

An Olympic mobile opportunity in 2012, Nick Lane, mobile^SQUARED

An app is for life, not just for Christmas: ensuring longevity, Christine Linder, Golden Gekko

Generating exceptional content, Maani Safa, somo agency and Mike Faiers, Audi (awaiting)

An agency guide to mobile display in 2012, John Rankin, adsmobi

Driving footfall with mobile, John Roberts, Qustodian

Has the consumer been forgotten in the headlong rush into ever more complex technology-led solutions? Alex Meisl, Sponge

The future of HTML5 and Apps, a bluffers guide, Chris Cannacott, M&C Saatchi Mobile

Welcoming the tourists with the complete mobile strategy, Gerhard Gunther, Digitalsunray Media

How the tablet became the publisher’s dream, Simon Voysey, O2

Applying app analysis to drive your business, Richard Firminger, Flurry

Monetising mobile using coupons and vouchers, Russell Buckley, Eagle Eye

M-commerce: Guaranteeing sales on mobile, David Fieldhouse, Linking Mobile

Get the data you need to develop your mobile strategy, Gavin Patterson, mobile^SQUARED

A European perspective of mobile marketing, Javier Correro, Crazy4Media

Hyperlocation, hyperlocation, hyperlocation, Chris Chisholm, rippll

QR codes: connecting to your consumer (Nov 2011 research), Ralf Risk, Lightspeed Research

How to make money using QR codes, Dave Marutiak, ScanBuy

How to make money of mobile, Chris Newell, ImpulsePay

From mobile advertising to mobile marketing: why a mobile network operator ad sales house should embrace a wider part of the marketing value chain, Ludovic Levy, Orange Advertising

The challenge of mobile content discovery and monetisation, KF Lai, BuzzCity

Who cares about mobile? Ian Homer, Bemoko

CASE STUDY: Vigin Media mTicketing VFestival, Dave Boddington, Movement

How LOCAL is changing the advertising landscape, Stefan Zilch, Madvertise (awaiting)

To access and download presentations from Permission-Based Marketing, please click on the relevant links

The UK PBM opportunity, Nick Lane & Gavin Patterson, mobile^SQUARED

The importance of PBM, Paul Berney, Mobile Marketing Association (MMA)

Getting Permissions RIght, Mark Brill, Formation & DMA

How to build an opt-in brand proposition that has longevity, Stephen Upstone, Velti

Generating 25% response rate, Thomas Labarthe, Alcatel-Lucent

How to build a mobile database, Alex Klose, IMImobile

Database rules: Good housekeeping, Kim Walker, Thomas Eggar

Marketing to 100% of devices, Kieran Bourke, Mobext

Generating exceptional content, Alex Franks, Blyk

Localised marketing, Samantha Hart, Somo

Buying lists of mobile numbers is not acceptable, Clive Baker, Movement London

Permission versus spam: An Indian perspective, Akash Sureka, Hoopz Planet

Legal rules for direct marketing: How to avoid the "spamming" label, Nick Graham, SNR Denton

Case study: 3M, Gowri Shankar, SinglePoint

Can operators dominate permission-based marketing, Nick Pestell, O2

Maximising the app opt-in, Caroline van den Bergh, Golden Gekko

Making opt-out work for consumers and brands, Alistair Hill, On Device Research

Using opt-in to drive interaction, David Glennie, MIG

Geolocation and permission-based marketing, Ashu Matharu, MADS

Making the most of permission marketing, Oisin Lunny, OpenMarket (awaiting)