A2P enterprise messaging will more than double in value over the next five years to $26.3 billion, with enterprise sending 2.7 trillion messages to their consumers in 2022. For an industry that barely existed a decade ago, that’s astonishing.
What’s behind this projected growth? And how can the industry make sure it grasps the opportunity? Mobilesquared’s Chief Insight Analyst & Founder, Nick Lane, shares his thoughts on the growth of enterprise messaging, as part of the Mobile Ecosystem Forum’s Executive Insights series….