Mobilesquared has updated its Business Messaging Tracker data for the months of April to June, and it reveals that the number of rich messaging users in the world will pass 4 billion users in May 2022. Month-on-month, the number of rich messaging users is growing by an average of 0.9%.
Much of the growth in rich messaging users is being driven by RCS, which now accounts for 26% of total unique mobile users. Year-on-year RCS has grown by 55.9%, compared to the second biggest growth messaging channel, Telegram, by 11.7%. The more established messaging channels WhatsApp and Facebook Messenger, experienced year-on-year growth of 6.3% and 6.8% respectively. WhatsApp will have 2.27 billion unique mobile users by end-June, and Facebook Messenger 1.49 billion.
Total business messaging users (ie SMS users) will reach 5.48 billion by the end of June 2022, with rich messaging users reaching 74% of total SMS users.
