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Rich messaging users to pass 4 billion in May 2022

By April 11, 2022No Comments

Mobilesquared has updated its Business Messaging Tracker data for the months April to June, and it reveals that the number of rich messaging users in the world will pass 4 billion users in May 2022. Month-on-month, the number of rich messaging users is growing by an average of 0.9%.

Much of the growth in rich messaging users is being driven by RCS, which now accounts for 26% of total unique mobile users. Year-on-year RCS has grown by 55.9%, compared to the second biggest growth messaging channel, Telegram, on 11.7%. The more established messaging channels of WhatsApp and Facebook Messenger, experienced year-on-year growth of 6.3% and 6.8% respectively. WhatsApp will have 2.27 billion unique mobile users by end-June, and Facebook Messenger 1.49 billion.

Total business messaging users (ie SMS users) will reach 5.48 billion by the end of June 2022, with rich messaging users reaching 74% of total SMS users.

Author Jo Hall

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