Robust and reliable audience data can provide you with valuable and detailed insight into your customers’ usage of messaging apps, level of engagement, purchasing behaviour and spend. It allows you to make more informed decisions about your messaging strategy, with a better ROI.
Previously, this data has only been available in report format, but now there’s a unique messaging data search engine, The Messageverse, powered by Mobilesquared, global #1 trusted messaging intelligence provider, to help you zoom in on audience data in the specific countries and channels you need.
Our ‘Ask The Messageverse’ service is a revolutionary way for businesses to search our total database of 70 million data points for country and channel-specific data, on a pay-as-you-go model (with a 24 hour turnaround time). This allows you to maximise efficiency and minimise your cost to access high-quality messaging customer data.
Pay-as-you-go for the specific data you need
For a flat cost of £400 you get a detailed data snapshot view of a single messaging channel in your selected country, delivered in 24 hours or less.
Mobilesquared are business messaging intelligence leaders trusted globally by leading companies including PwC, Orange, Google and Facebook, and the Messageverse service is our unrivalled cloud-based data universe.
The launch of the Messageverse service marks a major shift in how companies can access data both quickly and inexpensively, but let’s break it down to provide a better understanding of what it is and how it can benefit businesses.
What Is The Messageverse?
The Messageverse service is a data universe that contains all 70 million of Mobilesquared’s data points covering 200 countries.
Providing highly valuable insights, from information regarding which sectors customers are engaging with via WhatsApp to the number of customers who are opted in, the Messageverse is an accessible and entirely unique destination for messaging data and intelligence.
With 650 mobile operators and 10 messaging channels that include mobile market, CPaaS, mobile engagement, as well as mobile payments data, the Messageverse is the perfect solution for your messaging data and intelligence needs.
How Does The Messageverse Benefit Businesses?
There are a variety of different ways the Messageverse can benefit businesses. The Messageverse allows businesses to:
- Gain data quickly
- Maximise efficiency
- Get ahead of the competition
1. Gain Data Quickly
The market norm is to sell and receive data and intelligence in pre-packaged reports.
However, with a maximum of a 24-hour delivery, the Messageverse is entirely unique in that it allows businesses to gain data on a next-to-immediate basis.
As such, you can use Mobilesquared’s data to conveniently gain a quick overview of customers in a chosen country who use a specific messaging channel.
2. Maximise Efficiency
With a focus on efficiency and affordability, our ‘Ask the Messageverse’ search engine allows businesses to obtain the data they need within 24 hrs for a specific country and channel within that country.
As a result, businesses are able to make better, more informed decisions that are driven by customer-led data.
3. Get Ahead Of The Competition
As a brand new service launched in February 2023, no other company currently offers a service like the Messageverse.
The Messageverse provides valuable insight in terms of understanding your audience, as well as their communication behaviours and digital usage.
The competitive edge that the Messageverse service offers, then, can help businesses to get ahead of the competition by incorporating the data insights into their processes.
Where Can You Access The Messageverse?
If you’re interested in the Messageverse as a service, there are multiple ways you can access it.
Firstly, you can use the Mobilesquared ‘Ask the Messageverse’ search engine, which is a pay-as-you-go service for market and channel-specific data that is delivered within as little as 24 hours.
Alternatively, you can opt for an annual data subscription for a more comprehensive view of the market by channel, with the added benefit of market insight reports.
Hopefully this article has given you a better understanding of the Messageverse as a service, and how it can benefit your business.
We are Mobilesquared: mobile engagement specialists delivering the very best independent mobile market intelligence to our clients. We are the established #1 global authority on business messaging and CPaaS, with our data shaping business plans, strategy, and customer engagement modelling, for some of the world’s leading brands, mobile operators, and messaging providers.
To learn more about the Messageverse, be sure to get in touch via telephone (01182149777) or email (info@mobilesquared.co.uk) to learn more about what we do and discover how we can help your business.
Written by Jemima, for Mobilesquared.
