About us

About Mobilesquared

The Mobilesquared team have been covering mobile since phones were brick-sized, and have tracked the technology and service evolution every step of the way.

We are immersed in mobile and tech – as a trusted judge for the Global Mobile Awards (GLOMOs), Carrier Community Global Awards, the Global Carrier SMS Awards, the MEFFYs, and the EMMAs. We have also worked as research partner to UK regulator Phone-paid Services Authority (PSA) and an active member of the Mobile Ecosystem Forum (MEF), and Carrier Community.

Our reputation means we can reach the influencers who shape the industry at the highest level.

Our Team

Nick Lane

Chief Insight Analyst & Founder

Nick specialises in all aspects of the mobile and telecommunications industries, and has written strategic industry reports on topics including; OTT and messaging, unified communications, mpayments, mobile advertising, premium rate services, apps and content, and technology. Nick’s work is extensively covered in the mobile, business, and marketing press, and he has been interviewed on mobile topics by media including the BBC, Bloomberg, The Financial Times, and CNN. He speaks at conferences around the world, and is a judge for the Global Mobile Awards, the MEFFYS and the EMMAs. Prior to founding Mobilesquared, Nick was principal analyst at Ovum, after having spent ten years as a tech journalist working on leading global B2B titles.

Get in touch: nick@mobilesquared.co.uk

Gavin Patterson

Chief Data Analyst & Head of Databooks

Gavin brings twenty-five years’ experience in technology, media and telecoms journalism, research and analysis, to Mobilesquared. He has authored numerous articles and reports covering diverse mobile markets and strategies, spoken at leading global mobile conferences, and developed Mobilesquared’s proprietary data forecasting tool. Before joining Mobilesquared, Gavin held analyst roles including Research Director at Dataxis, and Principal Analyst and Editorial Director at Informa Telecoms & Media (now Ovum). Prior to that, he was a senior business journalist covering the Asian market as the Business Editor of the Hong Kong Standard, and the Financial Editor of the Eastern Express.

Get in touch: gavin@mobilesquared.co.uk

Jo Hall

Client Services Director

Before coming onboard at Mobilesquared, Jo spent fifteen years working in media and marketing roles at global media and advertising agencies ZenithOptimedia, Starcom Mediavest, Burkitt DDB, and OgilvyOne Business. Here she specialised in B2B and B2C communications strategy for Tech, Automotive and Retail clients including Cisco WebEx, Oracle, Toyota Lexus, John Lewis, Calvin Klein and Seiko, with a focus on digital and content marketing programmes. Jo was media lead on the creative team who were responsible for the first ever John Lewis TV ad in 2003, at creative agency Burkitt DDB. She is also the proud holder of a prestigious Cannes Media Lion Gold, for her work on the Lexus SC430 European integrated media campaign in 2002.

Get in touch: jo@mobilesquared.co.uk

Windsor Holden

Carrier Billing Consultant

Dr Windsor Holden has joined Mobilesquared as its Carrier Billing consultant, utilising more than 20 years’ experience as an industry analyst. He was previously Head of Forecasting with Juniper Research, for whom he wrote nearly 100 research reports over a 12 year period, covering areas including carrier billing, contactless payment, online retail, remittance, cryptocurrencies and digital content monetisation. He has also managed and delivered numerous bespoke projects including White Papers, strategic analysis, forecasts and due diligence for Tier 1 clients including MNOs, hardware vendors, financial institutions and payment platform providers. Prior to his time at Juniper, Dr Holden worked as an analyst for Analysys Mason, Espicom Business Intelligence and Kagan World Media. He is also a former Research Fellow of the Institute of Communications Studies, University of Leeds. He is a regular speaker and moderator at industry events.

Get in touch: windsor@mobilesquared.co.uk

Gareth Willmer

Research Analyst

Gareth is a freelance writer, analyst and subeditor who covers a range of topics in the areas of telecoms, technology and science. He was previously an editor and analyst at Informa Telecoms & Media (now Ovum), where he focused on European mobile operator strategies and looked in-depth into all aspects of the industry – including network, messaging, content and value-added services strategies. He has carried out work for a range of publications and websites, including Capacity Magazine, New Scientist, Nature, EU science and technology publication Horizon, and global development publications SciDev.Net and Devex. Apart from continuing to focus on general telecoms and the mobile industry, he looks at a variety of science, technology and global development topics, including how technologies such as satellite impact on people in developing countries.

Get in touch: gareth@mobilesquared.co.uk

Who we work with

We work with leading mobile and tech companies across the mobile ecosystem.

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Mobilesquared in the news

Mobilesquared’s data and insight is regularly featured in UK and international business, technology, marketing and mobile media.

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Unused Text Messages Are a Gold Mine to Blockchain-Based Startup’ 

Bloomberg Technology News

Are killer bots about to do away with smartphone apps?

BBC News

Infusing Mobility throughout the Modern Enterprise’

Total Telecom

We would love to chat

Call us today on +44 (0) 1182 149 777  or info@mobilesquared.co.uk