Since our senior analysts Nick Lane and Gavin Patterson started Mobilesquared in 2009, our vision has been clear, to deliver the very best independent research on the mobile market to our clients. Since then we’ve come along way in our focus and our approach.
We’ve focused our business on the area we view as the single biggest channel to emerge in the past decade, the business messaging channel (SMS and rich messaging services), borne out by its unprecedented growth to 5.1 bn users globally by December 2020 – now with a larger reach than any social channel. We are recognised as the #1 global authority on the business messaging channel, with our analysts invited to speak at all major international messaging events, and consult on messaging strategy to some of the world’s leading brands and industry bodies, and our data covered in media including The Financial Times, CNN, BBC, The Wall Street Journal, Marketing Week, Telemedia, and Mobile Marketing Magazine. We continue to build our credibility and reputation based on our unflinching assessment of the business messaging market, our access to game-changers, and the robustness of our data.
Our approach has evolved too, in line with what our clients’ businesses need. Need a comprehensive landscape channel view? We deliver off-the-shelf intelligence in the form of our published databooks & reports, building on our year-on-year research into key channels including A2P SMS, RCS and WhatsApp for Business, and producing forecasts to 2024 for 200 national markets. Need precision data? We’ve developed MessageMap IQ, a new tool which allows our clients to create an entirely customised report which aligns 100% with their business case – selecting only the data they require, split by messaging channel, market, operator, vertical, forecast period, and more. Both of these options can be supported by our consultancy services, to enable successful rollout of messaging market strategy.
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Currently focused on omnichannel mobile customer engagement for voice, video, collaboration and messaging. Expert in rich business messaging monetisation, and go to market strategy. Extensive ecosystem with established relationships in mobile operators and aggregators globally.
Specialist in CPaaS & Rich Business Messaging, A2P/P2A customer engagement, Collaboration, UCaaS, IoT & Cloud.
Previously worked at Syniverse, Mavenir, PGi (Siris Capital) , SAS, CenturyLink & BT
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Jon, also Chief Commercial Officer of Kaleido Intelligence, has worked with a diverse client base, helping them utilise the power of both syndicated and custom research solutions, including global brands such as Bell Canada, Deutsche Telekom, Gemalto, Infobip, Orange, O2, Sony Mobile, Syniverse, Three and Vodafone, alongside small and medium sized companies. He is a people person who thrives on helping clients realise the power of market intelligence.
Jon re-joins Mobilesquared following a short stint early in 2019. He has previously worked for several years at Juniper Research, as Head of Sales & Marketing. He has a track record of implementing sales strategies, growing revenues and enabling clients to gain maximum value from research services.
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