Since our senior analysts Nick Lane and Gavin Patterson started Mobilesquared in 2009, our vision has been clear, to deliver the very best independent research on the mobile market to our clients. Since then we’ve come along way in our focus and our approach.
We’ve focused our business on the area we view as the single biggest channel to emerge in the past decade, the business messaging channel (SMS and rich messaging services), borne out by its unprecedented growth to 5.1 bn users globally by December 2020 – now with a larger reach than any social channel. We are recognised as the #1 global authority on the business messaging channel, with our analysts invited to speak at all major international messaging events, and consult on messaging strategy to some of the world’s leading brands and industry bodies, and our data covered in media including The Financial Times, CNN, BBC, The Wall Street Journal, Marketing Week, Telemedia, and Mobile Marketing Magazine. We continue to build our credibility and reputation based on our unflinching assessment of the business messaging market, our access to game-changers, and the robustness of our data.
Our approach has evolved too, in line with what our clients’ businesses need. Need a comprehensive landscape channel view? We deliver off-the-shelf intelligence in the form of our published databooks & reports, building on our year-on-year research into key channels including A2P SMS, RCS and WhatsApp for Business, and producing forecasts to 2024 for 200 national markets. Need precision data? We’ve developed MessageMap IQ, a new tool which allows our clients to create an entirely customised report which aligns 100% with their business case – selecting only the data they require, split by messaging channel, market, operator, vertical, forecast period, and more. Both of these options can be supported by our consultancy services, to enable successful rollout of messaging market strategy.
Our Team
Nick specialises in all aspects of the mobile and telecommunications industries, and has written strategic industry reports on diverse mobile topics including messaging, unified communications, mpayments, mobile advertising, premium rate services, apps and content, and technology. Over the past ten years, Nick has become recognised as a leading authority on business messaging, as a result of Mobilesquared's deep dive research into the messaging market. Nick regularly speaks at messaging events around the world including; Mobile World Congress, Messaging & SMS World, WAS and GSMA Messaging Labs. Nick’s work is extensively covered in the mobile, business, and marketing press, and he has been interviewed by media including the Sunday Times, BBC, Bloomberg, The Financial Times, Forbes, and CNN. He is a judge for the Global Mobile Awards, Messaging & SMS Global Awards, the MEFFYS and the EMMAs. Prior to founding Mobilesquared, Nick was principal analyst at Ovum, after having spent ten years as a tech journalist working on leading global B2B titles.
Get in touch: nick@mobilesquared.co.uk
Gavin brings twenty-five years’ experience in technology, media and telecoms journalism, research and analysis, to Mobilesquared. He has authored numerous articles and reports covering diverse mobile markets and strategies, spoken at leading global mobile conferences, and developed Mobilesquared’s proprietary data forecasting tool. Before joining Mobilesquared, Gavin held analyst roles including Research Director at Dataxis, and Principal Analyst and Editorial Director at Informa Telecoms & Media (now Ovum). Prior to that, he was a senior business journalist covering the Asian market as the Business Editor of the Hong Kong Standard, and the Financial Editor of the Eastern Express.
Get in touch: gavin@mobilesquared.co.uk
Before coming onboard at Mobilesquared, Jo spent fifteen years working in media and marketing roles at global media and advertising agencies ZenithOptimedia, Starcom Mediavest, Burkitt DDB, and OgilvyOne Business. Here she specialised in B2B and B2C communications strategy for Tech, Automotive and Retail clients including Cisco WebEx, Oracle, Toyota Lexus, John Lewis, Calvin Klein and Seiko, with a focus on digital and content marketing programmes. Jo was media lead on the creative team who were responsible for the first ever John Lewis TV ad in 2003, at creative agency Burkitt DDB. She is also the proud holder of a prestigious Cannes Media Lion Gold, for her work on the Lexus SC430 European integrated media campaign in 2002.
Get in touch: jo@mobilesquared.co.uk
Extensive sales and business development experience in the fixed and mobile telecom industry. Successful background in channel alliances and indirect channel sales with OEMs, ISVs, Operators and SI’s selling to global enterprises and SMBs.
Currently focused on omnichannel mobile customer engagement for voice, video, collaboration and messaging. Expert in rich business messaging monetisation, and go to market strategy. Extensive ecosystem with established relationships in mobile operators and aggregators globally.
Specialist in CPaaS & Rich Business Messaging, A2P/P2A customer engagement, Collaboration, UCaaS, IoT & Cloud.
Previously worked at Syniverse, Mavenir, PGi (Siris Capital) , SAS, CenturyLink & BT
Get in touch: andy@mobilesquared.co.uk
Gareth is a freelance writer, analyst and subeditor who covers a range of topics in the areas of telecoms, technology and science. He was previously an editor and analyst at Informa Telecoms & Media (now Ovum), where he focused on European mobile operator strategies and looked in-depth into all aspects of the industry – including network, messaging, content and value-added services strategies. He has carried out work for a range of publications and websites, including Capacity Magazine, New Scientist, Nature, EU science and technology publication Horizon, and global development publications SciDev.Net and Devex. Apart from continuing to focus on general telecoms and the mobile industry, he looks at a variety of science, technology and global development topics, including how technologies such as satellite impact on people in developing countries.
Get in touch: gareth@mobilesquared.co.uk
Jon has joined Mobilesquared as Senior Sales Consultant. He is responsible for helping the company raise awareness and increase sales of its industry leading RCS, Business Messaging and Carrier Billing research and consulting portfolio.
Jon, also Chief Commercial Officer of Kaleido Intelligence, has worked with a diverse client base, helping them utilise the power of both syndicated and custom research solutions, including global brands such as Bell Canada, Deutsche Telekom, Gemalto, Infobip, Orange, O2, Sony Mobile, Syniverse, Three and Vodafone, alongside small and medium sized companies. He is a people person who thrives on helping clients realise the power of market intelligence.
Jon re-joins Mobilesquared following a short stint early in 2019. He has previously worked for several years at Juniper Research, as Head of Sales & Marketing. He has a track record of implementing sales strategies, growing revenues and enabling clients to gain maximum value from research services.
Get in touch: jon.king@mobilesquared.co.uk
