Mobilesquared’s vision since our launch in 2007 has been to deliver the very best independent mobile market intelligence to our clients. We are now the #1 global authority on business messaging and our data and insight is referenced by media including The Financial Times, CNN, BBC, The Wall Street Journal, and Marketing Week. In November 2021 we launched MessagemapIQ, transforming our core services to a cloud-based data solution, and building on our vision to provide clients with the best data available on the messaging market. MessagemapIQ unlocks a precise, customised view of their omnichannel messaging market opportunity.
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Hugh Griffiths


Hugh has over 25 years extensive senior management / board experience in the Telecoms, messaging & digital media sectors. He is a leader and has pioneered many new developments in the mobile industry. He is also an experienced Non-Executive Director.
Hugh has built & led successful teams in both large corporate companies & entrepreneurial SME’s. Prior to his role at Mobilesquared, most recent roles included as CEO of Pocket App, interim roles at O2, as Chief Commercial Officer for Nominet, and CEO at 5th Tier, a software / technology play in the mobile advertising market. Previously Hugh built & led teams at both O2 Telefonica and Microsoft. At Microsoft, he launched the mobile services business, whilst at O2 he grew their digital / messaging P&L from start-up to £300m+ T/o in just 6 years. Hugh led the introduction of the first text voting on TV screens for media companies within the UK and the launched the O2 brand online. He also launched Mobile advertising at both O2/Telefonica Group and Microsoft.

+44 (0) 7712 397122

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Nick Lane

Chief Insight Analyst & Founder

Nick specialises in all aspects of the mobile and telecommunications industries, and has written strategic industry reports on diverse mobile topics including messaging, unified communications, mpayments, mobile advertising, premium rate services, apps and content, and technology. Over the past ten years, Nick has become recognised as a leading authority on business messaging, as a result of Mobilesquared's deep dive research into the messaging market. Nick regularly speaks at messaging events around the world including; Mobile World Congress, Messaging & SMS World, WAS and GSMA Messaging Labs. Nick’s work is extensively covered in the mobile, business, and marketing press, and he has been interviewed by media including the Sunday Times, BBC, Bloomberg, The Financial Times, Forbes, and CNN. He is a judge for the Global Mobile Awards, Messaging & SMS Global Awards, the MEFFYS and the EMMAs. Prior to founding Mobilesquared, Nick was principal analyst at Ovum, after having spent ten years as a tech journalist working on leading global B2B titles.

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Jo Hall

Client Services & Communications Director

Before coming onboard at Mobilesquared, Jo spent fifteen years working in media and marketing roles at global agencies ZenithOptimedia, Starcom Mediavest, Burkitt DDB, and OgilvyOne Business. Here she specialised in B2B and B2C communications strategy for Tech, Automotive and Retail clients including Cisco Webex, Oracle, Toyota Lexus, John Lewis, Calvin Klein and Sun Microsystems, with a focus on digital and content marketing programmes. Jo was media lead on the creative team who created the first ever John Lewis TV ad in 2003, at creative agency Burkitt DDB. She is also the proud winner of a prestigious Cannes Media Lion Gold, for her work on the Lexus SC430 European integrated media campaign in 2002.

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Gavin Patterson

Head of Research & Databooks

Gavin brings twenty-five years’ experience in technology, media and telecoms journalism, research and analysis, to Mobilesquared. He has authored numerous articles and reports covering diverse mobile markets and strategies, spoken at leading global mobile conferences, and developed Mobilesquared’s proprietary data forecasting tool. Before joining Mobilesquared, Gavin held analyst roles including Research Director at Dataxis, and Principal Analyst and Editorial Director at Informa Telecoms & Media (now Ovum). Prior to that, he was a senior business journalist covering the Asian market as the Business Editor of the Hong Kong Standard, and the Financial Editor of the Eastern Express.

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Andy Jones

Andrew Jones


Extensive sales and business development experience in the fixed and mobile telecom industry. Successful background in channel alliances and indirect channel sales with OEMs, ISVs, Operators and SI’s selling to global enterprises and SMBs.

Currently focused on omnichannel mobile customer engagement for voice, video, collaboration and messaging. Expert in rich business messaging monetisation, and go to market strategy. Extensive ecosystem with established relationships in mobile operators and aggregators globally.

Specialist in CPaaS & Rich Business Messaging, A2P/P2A customer engagement, Collaboration, UCaaS, IoT & Cloud.

Previously worked at Syniverse, Mavenir, PGi (Siris Capital) , SAS, CenturyLink & BT

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Gareth Willmer

Research Analyst

Gareth is a freelance writer, analyst and subeditor who covers a range of topics in the areas of telecoms, technology and science. He was previously an editor and analyst at Informa Telecoms & Media (now Ovum), where he focused on European mobile operator strategies and looked in-depth into all aspects of the industry – including network, messaging, content and value-added services strategies. He has carried out work for a range of publications and websites, including Capacity Magazine, New Scientist, Nature, EU science and technology publication Horizon, and global development publications SciDev.Net and Devex. Apart from continuing to focus on general telecoms and the mobile industry, he looks at a variety of science, technology and global development topics, including how technologies such as satellite impact on people in developing countries.

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