RCS Monetisation Report: What if Apple did RCS? Apple uplift to global RCS business forecasts (2018-2023)

RCS Monetisation Report: What if Apple did RCS? Apple uplift to global RCS business forecasts (2018-2023)

(Published July 2020)

The debate around whether Apple will, or will not, support Rich Communication Services (RCS) on its iPhones has been raging for almost as long as Google jumped in to kick-start RCS from its Jibe-induced torpor at the end of 2015.
Since then, there have been numerous meeting between Apple and the large mobile operator groups, and Apple and the GSM Association, where the Cupertino, CA-based company has either reportedly agreed to support RCS, denitely not agreed to support RCS or, possibly, tentatively agreed to support the Universal Prole 1.0 standard – that is to say a P2P version of RCS rather than the UP 2.0 standard which allows for RCS Business Messaging (RBM).

Whichever side you come down on, Apple has remained pretty silent – publicly at least. This report explores the market scenario if Apple did RCS, looking at the Apple uplift to global RCS business forecasts 2018-2023.

Key findings
Introduction
iPhone users
RCS network & user forecasts

What can Apple offer RCS: users?

Apple impact in real terms

RBM traffic forecasts
RBM income forecasts
What would Apple bring to RCS?
Glossary
About Mobilesquared
Appendix – Expected P2P & A2P RCS launch dates

We would love to chat

Call us today on 01182 149 777  or info@mobilesquared.co.uk