About Jo Hall

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So far Jo Hall has created 13 blog entries.

Press release: Sky-high SMS rates damaging long-term opportunity for A2P SMS; brand spend on channel to fall from 2024

2024-02-18T12:59:52+00:00

Short-term A2P SMS strategies to cost messaging industry $14.36 billion in revenues between 2023 and 2027. The average cost for a brand to send an SMS internationally has almost [...]

Press release: Sky-high SMS rates damaging long-term opportunity for A2P SMS; brand spend on channel to fall from 20242024-02-18T12:59:52+00:00

Just 10 top CPaaS providers will account for 65.7% of total brand CPaaS spend globally

2024-02-18T14:28:37+00:00

According to Mobilesquared research and forecasts, the top 10 CPaaS providers in 2022 will account for 65.7% of total brand CPaaS spend. All of the top 10 companies are expected [...]

Just 10 top CPaaS providers will account for 65.7% of total brand CPaaS spend globally2024-02-18T14:28:37+00:00

CPaaS remains an under-utilised engagement platform; but market showing strong growth worth $52.8 billion in 2026

2024-01-02T18:02:55+00:00

Just $1 in every $5 spent by a brand on CPaaS in 2022 had the potential of driving consumer interaction Brands’ CPaaS strategies in North America have the most consumer [...]

CPaaS remains an under-utilised engagement platform; but market showing strong growth worth $52.8 billion in 20262024-01-02T18:02:55+00:00

Fact checking the Business Messaging Market in 2022

2024-02-18T13:36:36+00:00

  Author: Nick Lane, Chief Insight Analyst & Founder The vision of conversational commerce and carousels as part of rich messaging has been discussed for a number of years as [...]

Fact checking the Business Messaging Market in 20222024-02-18T13:36:36+00:00

Does RCS deliver ROI? We have some answers

2024-02-18T13:39:17+00:00

It's no easy task to follow the likes of Alastair Campbell, political strategist and communicator extraordinaire, but our Chief Insight Analyst Nick Lane (AKA 'The man with the numbers'), did [...]

Does RCS deliver ROI? We have some answers2024-02-18T13:39:17+00:00
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