Short-term A2P SMS strategies to cost messaging industry $14.36 billion in revenues between 2023 and 2027. The average cost for a brand to send an SMS internationally has almost [...]
The number of businesses using SMS to communicate with customers (A2P) has increased 9.78% by the end of 2022 compared to the previous year. This means that there were still [...]
Robust and reliable audience data can provide you with valuable and detailed insight into your customers’ usage of messaging apps, level of engagement, purchasing behaviour and spend. It allows you [...]
According to Mobilesquared research and forecasts, the top 10 CPaaS providers in 2022 will account for 65.7% of total brand CPaaS spend. All of the top 10 companies are [...]
Just $1 in every $5 spent by a brand on CPaaS in 2022 had the potential of driving consumer interaction Brands’ CPaaS strategies in North America have the most consumer [...]
Happy New Year one and all. And what a year 2023 could be for the messaging industry....if we do things right. We at Mobilesquared believe this is a pivotal year [...]
Author: Gavin Patterson, Chief Data Analyst, Mobilesquared Mobilesquared has published (what we believe to be) the first comprehensive Viber Business Messaging market data and forecasts 2020 to 2026, available anywhere. [...]
Author: Nick Lane, Chief Insight Analyst & Founder The vision of conversational commerce and carousels as part of rich messaging has been discussed for a number of years as [...]
Author: Nick Lane, Chief Insight Analyst & Founder Back in 2010 we released a white paper called “Conversational Advertising” in which our research revealed that 98% of all SMS [...]
It's no easy task to follow the likes of Alastair Campbell, political strategist and communicator extraordinaire, but our Chief Insight Analyst Nick Lane (AKA 'The man with the numbers'), [...]
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