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Our take on all things mobile…

5,400% growth in number of enterprises using WhatsApp Business APIs by 2024

| WhatsApp | No Comments
PRESS RELEASE 22/4/20 5,400% growth in number of enterprises using WhatsApp Business APIs by 2024…

Group WhatsApp chats during pandemic to drive exponential uptake in WhatsApp Business App usage

| A2P, RCS, WhatsApp | No Comments
We will shortly be reaching out to the business messaging community asking for their views…

MOBILESQUARED ANNOUNCE WORKING COLLABORATION WITH KALEIDO INTELLIGENCE

| A2P, RCS, WhatsApp | No Comments
31st January 2020 Mobilesquared announce working collaboration with Kaleido Intelligence Mobilesquared Ltd, a leading research…

WhatsApp to hit 2 billion in April 2020, but business activation slow

| A2P, RCS, WhatsApp | No Comments
30th January 2020 WhatsApp to hit landmark 2 billion users in April 2020, but WhatsApp…

Mobile operators must educate to protect users from RCS fraud

| A2P, RCS | No Comments
23rd January 2020 Mobile operators must educate their RCS users to protect them from fraudsters…

We’re #1 for business messaging data. Here’s how…

| A2P, RCS | No Comments
8th November 2019 Mobilesquared's Nick Lane is interviewed at Mobile World Congress L.A. 2019 by…

New pricing models will drive P2P monetization

| A2P, Mobile Commerce & Payments, RCS | 48 Comments
3rd June 2019 Mobilesquared's Gavin Patterson looks at why alternative pricing models are now being…

RCS will be largest messaging platform in 2 years

| A2P, RCS | 8 Comments
26th April 2019, by Nick Lane There's no looking back, in 2021 RCS will officially…

RCS: VIEWS FROM ACROSS THE ECOSYSTEM

| A2P, RCS | One Comment
Blog originally published by the Mobile Ecosystem Forum 16/1/19 Highlighted by MEF’s Global Board as…

OPERATORS TRANSFER TO RCS FOR FAST REVENUE GROWTH

| A2P, RCS | 231 Comments
Mobile operators revenues set to grow by transferring from A2P SMS to A2P RCS, with every…

Brands to spend $18B on RCS business messaging by 2023

| RCS | 5 Comments
PRESS RELEASE 4/1/19 Mobilesquared Report Reveals Brands Will Spend $18.04 Billion On RCS Business Messaging…

The MoGolf Turkey Tussle 2018 was a cracker

| RCS | 2 Comments
The 8th annual MoGolf Turkey Tussle - arguably the most highly anticipated fixture in the…

2018 is a transitional year for carrier billing

| Mobile Commerce & Payments | 2 Comments
As our research into carrier billing published this week by UK regulator Phone-paid Services Authority…

Why RCS could KO app and HR spend like Rocky Balboa

| A2P, RCS | No Comments
Much has been made of RCS (Rich Communication Services) in recent months. It has taken…

Letting the consumer control their RCS experience

| A2P, RCS | 48 Comments
This week Mobilesquared has been in Frankfurt at the inaugural, and very excellent it has…

Mobile operators to lose US$5.9 billion in potential A2P SMS revenues during 2018

| A2P, RCS | One Comment
Aggregators would also see profits fall. In July 2016 Mobilesquared published its first Databook on…

The global A2P SMS messaging market and the impact of RCS

| A2P, RCS | 5 Comments

The A2P SMS messaging market and impact of RCS

| Uncategorized | 37 Comments

PRESS RELEASE: Operators target $26bn business messaging market

| A2P, RCS | 4,776 Comments
Independent research accurately sizes business messaging market and operator readiness Action taken to stop revenue…

Global A2P SMS traffic to grow from 1.7 trillion to 2.8 trillion messages by 2022

| A2P, RCS | 44 Comments
But A2P RCS could remove up to 240 billion messages by end period In July…

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