Mobilesquared has been researching the business messaging market for almost 10 years, since the publication of our Conversational Advertising report in 2010, and as the market has evolved we have become recognised as the foremost analysts covering this space, and the only research company invited to present our forecasts at every major messaging event internationally. Our ongoing research incorporates exclusive insight from hundreds of 1-2-1 interviews with operators, agreggators, messaging providers and brands who shape the industry, plus our proprietary data, and the extensive global operator data we access via our network. All of which feeds into our forecasts to deliver the most accurate business messaging intelligence available, anywhere, containing over 7 million data points on 200 national markets and 650 operators.
The output of this research is our Databook and Report products. Databooks put the focus on the data itself, with granular market data displayed in a user-friendly interactive online dashboard, and accompanying data commentary. Our reports are delivered as more traditional PDF documents, offering a deep dive into specific topic areas.
Our Databooks cover the A2P SMS and RCS business messaging markets, including detailed 5-year forecasts for 200 markets at national level, with over 3 million data points in each version. Databooks are updated either quarterly or annually, and deliver comprehensive accurate forecasts to support a business investment case. Click here to view A2P SMS and RCS Databook contents
Our reports offer a deep dive into a specific topics relating to the business messaging market, and include; key data on market size and forecasted size, overview of key players and emerging companies, and insight in to trends and opportunities. Topics covered include; WhatsApp for Business, Apple Business Chat, and RCS monetisation. View the full list of 2019 reports here