Mobilesquared’s analysts have been researching the mobile industry for more than 20 years, and have covered the business messaging market as a core area for over 10 years, following the publication of our Conversational Advertising messaging report in 2010. Our service offering has now evolved to researching and consulting exclusively on the messaging space, and as such we are recognised as the foremost analysts covering business messaging by the media and mobile industry, and the only global analyst company 100% dedicated business messaging intelligence.
Our ongoing research incorporates exclusive insight from hundreds of 1-2-1 interviews, conversations or discussions with mobile operators, aggregators, messaging providers, firewall providers, and brands, which helps us shape our proprietary industry data. Each of the 200 countries we cover is based on actual market data, ranging from cost-per-message, traffic volumes, to year-on-year growth. Our forecasts contain actual market data from over 100 mobile operators – and growing rapidly since Mobilesquared joined the GSMA in October 2019.
The output of this research is our Databook and Report products. Databooks put the focus on the data itself, with granular market data displayed in a user-friendly interactive online dashboard, and accompanying data commentary. Our reports are delivered as more traditional PDF documents, offering a deep dive into specific topic areas.
Databooks put the focus on the data itself, with granular market data displayed in a user-friendly interactive online dashboard, and accompanying data commentary. Our Databooks cover the A2P SMS and RCS business messaging markets, including detailed 5-year forecasts for 200 markets and 650 mobile operators. Each Databook contains millions of data points and updated quarterly or biannually. Our Databooks are used by leading businesses to make a business investment case. Click here to view A2P SMS and RCS Databook contents
Our reports offer a deep dive into a specific topic relating to business messaging, providing detailed insight which can be used on a standalone basis or in conjunction with a Databook. Each report contains detailed analysis and Mobilesquared commentary, and where applicable, our market or industry recommendations. In addition, we include all the relevant market data and forecasts to ensure you have all the information you need to make an informed decision to aid your business. Our reports are delivered as a PDF document, with data supplied in Excel (where applicable). View the full list of 2020 reports here
An annual subscription provides you with a complete overview of the business messaging space. You will have access to our market-defining A2P SMS and RCS Databooks and updates, and from March 2020, our WhatsApp Business Databook. Also included, our powerful series of RCS Monetisation Reports and quarterly Analyst Insight Reports, covering the hottest topics in RCS, from pricing, Apple, brand spend, to search and MNO strategy. And new to 2020, we will share every presentation as delivered complete with accompanying commentary (where applicable). View everything included here.