Buy Rich Business Messaging Data2025-03-14T15:43:26+00:00

RCS Subscription

Updated Quarterly

A 12 month RCS intelligence subscription costs £6,450 and includes:

  • Unlimited online access to 3 million searchable datapoints, updated quarterly
  • Market insight report, updated quarterly
  • Country-level data for 200 markets
  • RCS market view 2018-2029 (actual data 2018-2024 / 5-year forecasts 2024-2029)
  • 10 x user licences
  • Exclusive customer analyst briefings & webinars

RCS Business Messaging (RBM) is set to become the single largest global rich messaging channel, and a major opportunity for mobile operators to monetise rich messaging – despite Google’s domination of RCS and RBM.

Our subscription delivers quarterly updates, so you can always access up-to-the minute intelligence to feed into your business planning. Which is essential, given how much is taking place behind the scenes in RCS.

The RCS Business Messaging datasets contains over 3 million data points covering 200 markets with forecasts to 2029. Includes; traffic type, category (customer care & commerce), use case, use case by sector, traffic migrating from SMS and much more.

Each update is accompanied by a quarterly report containing:

  • Commentary and analysis of the latest data
  • RBM market launches, mobile operator RCS developments, and Apple RCS country launches
  • Expert insight and intelligence on market developments from the previous quarter
  • The latest RBM termination rates
  • Regulatory updates

To discuss bespoke RCS Business Messaging data please contact us

  • Data and market report updated on a quarterly basis
  • Data covers 200 markets at country-level / Report delivers global & regional view
  • Data provides on-demand access to 3+ million data points
  • Report provides access to 75,000+ core data points in the form of interactive chart data
  • Both data & report covers period 2018-2029 (Actual data 2018-2024, forecasts 2025-2029)
  • Data includes;
    • A comprehensive global, and national view of RCS and RBM, split out by mobile operator for outbound (A2P) traffic, inbound (P2A) traffic, and conversational traffic, and spend for all traffic types
    • Traffic and spend is split out by use case, and that is further divided by sector, as well as customer care and conversational commerce
    • RCS users, and opted-in RBM users complete our granular view of the channel

12-month RCS subscription services provides access to over 3 million searchable and downloadable datapoints, across 3 core datasets (each covering 200 countries);

 

RCS Business Messaging traffic & spend

RCS Business Messaging traffic & spend split out by MNO

RBM traffic & spend is split out by:

  • Traffic type – A2P / P2A / conversations
  • Category – conversational service (customer care) & conversational commerce
  • Use case – authentication, marketing, services & utility
  • Use case split out by sector: Automotive / Broadcasters / Charity / Education / Enterprise software / Finance / Gambling / Healthcare / Internet streaming / Leisure & entertainment / Public services / Restaurants & fast-food / Retail & eCommerce / Social media & chat / Telecoms / Transport & logistics / Travel & tourism / Utilities / Other
  • AI insights on RBM market data

 

Spend

Our spend data is based on our traffic data, and follows the same splits as above. To achieve spend figures for each market, we apply the relevant RBM domestic rates and international rates per market (where applicable), with aggregator mark-ups based on our ongoing market research. We also split out spend by value chain, by Google, mobile operators, and aggregators.

 

Additional data

To provide you with the total mobile view, additional data includes:

RCS user data per market split by: total unique mobile users (UMUs) / total mobile subscriptions / total RCS users / RCS Business opt-in users by market vertical / total users split out by device type: smartphone by OS/non-smartphone, businesses using WhatsApp.

 

Markets covered: Top 200 global markets individually, including top 30 markets by spend; Afghanistan / Argentina / Australia / Bangladesh / Brazil / Canada / China / Egypt / Ethiopia / France / Germany / India / Indonesia / Italy / Mexico / Netherlands / Nigeria / Pakistan / Philippines / Russia / Saudi Arabia / Spain / Sri Lanka / Taiwan / Uganda / Ukraine / United Kingdom / USA / Uzbekistan / Vietnam

 

Report includes: Market Overview / Market Analysis / Market forecasts: Traffic / Market Forecasts: Spend – Total View / Market Forecasts: Spend – Value Chain / traffic & spend by region, latest launch markets, latest rollout of Apple per market, regulatory developments impacting RCS.

 

Additional ad hoc reports will cover key market developments, use case analysis, reports by sector, and so on.

 

Companies researched: In 2024/25, when updating our messaging data we received data and insight from >320 companies, including: 160 mobile operators and 150 aggregators, CSPs, vendors, hub providers, interconnect providers, regulators, firewall providers, and independent consultants. Companies that have helped our research, include:

 

A1 Slovenija / A1 Telekom Austria / 2Mobile / Adaptive Mobile / Aegis Mobile / Afghan Wireless / AI Cross / Alchemy / Anam / Andorra Telecom / Apprentice Valley / Arelion / AT&T / Bandwidth / Beep / Bell Mobility / Bharti AirTel / BH Telecom / BICS / Bouygues Telecom / BT/EE / Bulk SMS / Cequens / Cheetah Mobile / China Mobile International / China Telecom Global / Cisco / Claro Dominicana / Comcom / Commify / Comviva / de / Deutsche Telekom / Direqt / Enabld / Eir / Ethio Group / Ethio Telecom / Etisalat / Fonix Mobile / Global Point / GMS / Go4Mobility / Google / GTC / GTS / Gupshup / Haud / Hrvatski Telekom / Hutchison Drei Austria / Hutchison Group / iBasis / iConectiv / Infobip / Interop Technologies / iTouch Messaging / Kaleyra / Karix / Lanck Telecom / Libyana / LINK Mobility / LivePerson / m360 / Mavenir / MEF / MegaFon / Melita / MessageBird / Messagio / Meta / Millicom / Mitto / MMDSmart / MobiFone Telecommunication Corp. / Mobileum / Mobivity / Modica Group / Monty Mobile / Movitext / MTN / MTN Global Connect / MTN Irancell / MTN Nigeria / Neustar / Nova Iceland / Nuevatel PCS de Bolivia / O2 / Oi / OmanTel / Ooredoo / Openmind / Orange / Out There Media / Oxygen8 / Panacea Mobile / PCCW Global / Phronesis / PolkomTel / Quiubas Mobile / RD Com / RealNetworks / Reliance Communication / Route Mobile / Salesforce / Samsung / SFR / Sinch / SMS Highway / Softbank / Somos / Soprano / STC / Summit Tech / Sunrise / Swisscom / Synchronoss / Syniverse / Tatango / Tanla / Tata / Telecom Italia / Telefonica Group / Telefónica Móviles España / Telekom Slovenije / Telenor / Telesign / Telia / Telia Carrier / Telnyx / TelQ Telecom / Thales / Three / Three Ireland / TikTok / TI Sparkle / T-Mobile / T-Mobile US / Tomia Global / True Corporation / Tunisie Telecom / Turk Telekom International / Twilio / TWW / Tyntec / Uganda Telecom / Unifonic / Unitel / UnoTelos / US Cellular / Verizon / Viber / Vietnam posts and telecommunications group / VimpelCom / Vodafone / Vonage / Vovitel Communications / Vox / Wavecrest / Wavy / WhatsApp / WIND / WMC Global / XConnect / Zain / Zain Kuwait

What Our Clients Say…

Haud logo

Mobilesquared delivers valuable insights and data and is an important contributor to the success of our global market intelligence service”

Joanna Kuligowska, Head of Global Market Intelligence, Haud

“Mobilesquared offers a depth and breadth of data and forecasts on the mobile messaging marketplace that is unrivalled. Their data is now used broadly within Sinch.”

Robert Gerstmann, Chief evangelist & Co-founder, Sinch

Connect - a Somos Company logo.

“Mobilesquared’s insight into the CPaaS space, and your close links to the key players in it, really helps us to have good information about what is going on in these markets and how to respond.”

Tim Ward, Sales & Marketing VP, XConnect

RCS Articles

FAQs

How does Mobilesquared carry out research into the business messaging market?2025-01-12T13:49:04+00:00

We conduct in-depth business messaging market research, interviewing around 300 companies annually across the messaging ecosystem. We also run surveys on key topics and collaborate with mobile operators who share anonymised mobile insight data.

Our work with key trade bodies and industry forums keeps us ahead of developments. Combining diverse source insights with annual findings over the last ten years has led to the Messageverse—a data universe of over 70 million data points that our customers can access freely.

Which countries does Mobilesquared research cover?2025-01-12T13:45:58+00:00

Our research spans 200 countries worldwide, providing forecast and actual data for each country.

Which messaging channels does Mobilesquared research cover?2025-01-12T13:38:56+00:00

We publish market analyst and data reports on A2P SMS, WhatsApp, CPaaS, RCS/RBM, and data soley for Facebook and Viber. Our messaging market reports cover topics like AIT, OTP, and A2P SMS fraud. View examples of our reports here.

How can I buy your research?2025-01-12T13:37:03+00:00

Access our research through an annual subscription for in-depth intelligence by channel, as a snapshot country-specific data report, or as bespoke intelligence, like whitepapers or workshops.

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