WHATSAPP
(Published April 2024)
With nearly 3 billion users, WhatsApp is the largest rich messaging platform in the world, making it the ideal channel for enterprises and brands to engage with customers. In 2023 enterprise and brand adoption of WhatsApp Business started growing, and this will only accelerate from 2024 onwards.
This subscription provides detailed insight, analysis and forecasts on WhatsApp Business API (serving medium and large brands only), from the #1 global business messaging analyst company. Plus traffic data for WhatsApp Business App, the free service only available to small and micro businesses.
A 12-month subscription costs £4,990 and includes:
- Executive summary
- 70-page interactive analyst report
- 3+ million country-level data points across 200 markets
- Subscriber-only analyst briefings
- Annual data updates
What Our Clients Say…
FAQs
We conduct in-depth business messaging market research, interviewing around 300 companies annually across the messaging ecosystem. We also run surveys on key topics and collaborate with mobile operators who share anonymised mobile insight data.
Our work with key trade bodies and industry forums keeps us ahead of developments. Combining diverse source insights with annual findings over the last ten years has led to the Messageverse—a data universe of over 70 million data points that our customers can access freely.
Our research spans 200 countries worldwide, providing forecast and actual data for each country.
We publish market analyst and data reports on A2P SMS, WhatsApp, CPaaS, RCS/RBM, and data soley for Facebook and Viber. Our messaging market reports cover topics like AIT, OTP, and A2P SMS fraud. View examples of our reports here.
Access our research through an annual subscription for in-depth intelligence by channel, as a snapshot country-specific data report, or as bespoke intelligence, like whitepapers or workshops.
