Updated on 27/06/24 As critical messaging channels, SMS and email remain an important part of our personal and professional lives. Email has been around longer than SMS, and since its [...]

Application-to-Person Short Message Service, also known as A2P SMS, continues to grow organically as a messaging channel all around the world. In fact, according to our research at Mobilesquared, [...]

The popularity of A2P SMS as a messaging channel is showing no signs of slowing down. In fact, according to our research at Mobilesquared, the number of businesses using [...]

SMS remains one of the most popular messaging channels for individuals and businesses alike, providing a quick and efficient way for businesses to communicate with their customers. Our latest [...]

The number of businesses using SMS to communicate with customers (A2P) has increased 9.78% by the end of 2022 compared to the previous year. This means that there were still [...]

05/03/25 Short Message Service (SMS) and Multimedia Messaging Service (MMS) messaging are used by businesses to communicate with customers as part of their marketing strategy. When you consider that [...]

Updated 22/08/2024 Following the disruption that 2020 caused, the last few years have seen an increase in the number of businesses incorporating Short Message Service (SMS) into their customer [...]

Author: Nick Lane, Chief Insight Analyst & Founder Back in 2010 we released a white paper called “Conversational Advertising” in which our research revealed that 98% of all SMS [...]