Short-term A2P SMS strategies to cost messaging industry $14.36 billion in revenues between 2023 and 2027. The average cost for a brand to send an SMS internationally has almost [...]

Recent research shows that the A2P SMS market is not only growing, but its use is also diversifying. SMS accounted for 96% of the total business messaging spend in [...]

A2P SMS traffic has historically always been split between white and grey traffic, but Mobilesquared believes this is no longer a sufficient breakdown of the traffic traversing mobile operator [...]

Updated on 27/06/24 As critical messaging channels, SMS and email remain an important part of our personal and professional lives. Email has been around longer than SMS, and since its [...]

Application-to-Person Short Message Service, also known as A2P SMS, continues to grow organically as a messaging channel all around the world. In fact, according to our research at Mobilesquared, [...]

The popularity of A2P SMS as a messaging channel is showing no signs of slowing down. In fact, according to our research at Mobilesquared, the number of businesses using [...]

SMS remains one of the most popular messaging channels for individuals and businesses alike, providing a quick and efficient way for businesses to communicate with their customers. Our latest [...]

The number of businesses using SMS to communicate with customers (A2P) has increased 9.78% by the end of 2022 compared to the previous year. This means that there were still [...]