As global market leaders in business messaging intelligence, we at Mobilesquared have recently launched the Messageverse service. But how does the Messageverse work? In short, the Messageverse is a [...]
Robust and reliable audience data can provide you with valuable and detailed insight into your customers’ usage of messaging apps, level of engagement, purchasing behaviour and spend. It allows [...]
Short Message Service (SMS) and Multimedia Messaging Service (MMS) messaging are used by businesses to communicate with customers as part of their marketing strategy. When you consider that in [...]
Updated 22/08/2024 Following the disruption that 2020 caused, the last few years have seen an increase in the number of businesses incorporating Short Message Service (SMS) into their customer [...]
According to Mobilesquared research and forecasts, the top 10 CPaaS providers in 2022 will account for 65.7% of total brand CPaaS spend. All of the top 10 companies are expected [...]
Just $1 in every $5 spent by a brand on CPaaS in 2022 had the potential of driving consumer interaction Brands’ CPaaS strategies in North America have the most consumer [...]
Happy New Year one and all. And what a year 2023 could be for the messaging industry....if we do things right. We at Mobilesquared believe this is a pivotal [...]
Communications platform-as-a-service, commonly referred to as CPaaS platforms, are becoming the norm amongst businesses and the CPaaS market is growing exponentially. In fact, ‘the value of the CPaaS market could [...]
A CPaaS platform, or communications platform-as-a-service, is a cloud-based platform that allows businesses to ‘integrate real-time communication’ into their business applications, thus eliminating the need for several apps. CPaaS platforms [...]
Author: Gavin Patterson, Chief Data Analyst, Mobilesquared Mobilesquared has published (what we believe to be) the first comprehensive Viber Business Messaging market data and forecasts 2020 to 2026, available anywhere. [...]
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