Author: Nick Lane, Chief Insight Analyst & Founder Back in 2010 we released a white paper called “Conversational Advertising” in which our research revealed that 98% of all SMS messages [...]
WhatsApp business works in the same manner of the standard version of WhatsApp, which has over 2.5 billion active users, however it is purely meant for business. Instead of connecting [...]
It's no easy task to follow the likes of Alastair Campbell, political strategist and communicator extraordinaire, but our Chief Insight Analyst Nick Lane (AKA 'The man with the numbers'), did [...]
Communications Platform as a Service, or CPaaS, is one of the fastest growing communication industries. Mobilesquared’s research indicates that CPaaS could have been worth $10.7 billion in 2021, could be [...]
Rich business messaging (RBM) is a messaging platform which allows businesses to engage with their customers relating to customer service, transactions, and other matters. It is delivered to users [...]
As companies seek closer contact with their customers and move towards the cloud, more and more enterprises are on the hunt for a single platform to manage all of [...]
Mobilesquared has updated its Business Messaging Tracker data for the months of April to June, and it reveals that the number of rich messaging users in the world will pass [...]
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