In addition to updated forecasts on total, grey, and white route messages by revenue and traffic, the Global A2P SMS Messaging Forecasts 2018-2023 Databook contains extensive new traffic forecasts split by operator, domestic and international, sector and message type – and revenue forecasts split by operator and aggregators.
Our ongoing research into the global A2P SMS market has cemented our belief that SMS is by far the most powerful channel a business has to connect with its customers, and represents a golden opportunity for every company operating within the legitimate A2P messaging ecosphere. The challenge for mobile operators and aggregators (including cloud service providers, hubs and service providers) is in anticipating market demand, and successfully planning for disruptive factors, in particular the impact of RCS. This report will include comprehensive modelling – including data based on two distinct scenarios – to help your business anticipate the impact of RCS on A2P SMS traffic and revenues.
This Databook is accompanied by a PDF report, which includes analysis of the global data, highlights market trends and key drivers, and delivers an overview of the operator and aggregator value chain. The analysis also includes current and forecast figures on number of SMS and SS7 Firewalls deployed, and models the outcome of two likely potential data scenarios outlining the impact of RCS on A2P SMS messaging market revenue.