Global A2P Forecast Data

Global A2P SMS Messaging Forecast Data by Country 2017-2022

Full online version £4390 + VAT / Redacted Excel version £2995 + VAT

(Published February 2018)

The Global A2P SMS Messaging Forecast Data by Country 2017-2022 Databookis the largest piece of research undertaken on the global A2P SMS market to date. It provides detailed data and analysis on the A2P opportunity in 200 key global markets (view the full list of markets here), with 5 year forecasts for all 200 markets. The full report contains 3.7 million data points, and is essential reading for any business looking to future proof its A2P strategy.

This report is an update to our previous report “Global A2P SMS messaging forecasts by country 2015-2020: Mobile operators key to unlocking multi-billion dollar SMS ecosystem”. In addition to updated forecasts on total, grey, and white route messages by revenue and traffic, the 2017-2022 version contains extensive new traffic forecasts split by operator, domestic and international, sector and message type – and revenue forecasts split by operator and aggregators.

Our ongoing research into the global A2P SMS market has cemented our belief that SMS is by far the most powerful channel a business has to connect with its customers, and represents a golden opportunity for every company operating within the legitimate A2P messaging ecosphere. The challenge for mobile operators and aggregators (including cloud service providers, hubs and service providers) is in anticipating market demand, and successfully planning for disruptive factors, in particular the impact of RCS. This report will include comprehensive modelling – including data based on two distinct scenarios – to help your business anticipate the impact of RCS on A2P SMS traffic and revenues.

Available formats:

This report is available to buy in 2 formats.

  1. An online dashboard, containing the full A2P SMS five-year forecasts for all markets, plus two different RCS impact modelling scenarios (3.7 million total data points)
  2. A redacted Excel file containing core A2P messaging revenue and traffic data for all markets (403,740 data points).

The online data visualisation dashboard allows you to view the data interactively, giving you the option to select multiple different criteria to create and download charts exploring unlimited data scenarios. Click here to view an example dashboard (using an extract of our Global Smartphone forecast data 2015-2018)

Both formats are accompanied by a PDF report, which includes analysis of the global data, highlights market trends and key drivers, and delivers an overview of the operator and aggregator value chain. The analysis also includes current and forecast figures on number of SMS and SS7 Firewalls deployed, and models the outcome of two likely potential data scenarios outlining the impact of RCS on A2P SMS messaging market revenue.

1) Full online report price: £4390 + VAT including 1 user license (additional user licenses available at £395 + VAT per user)

What’s included:

  • A total of 3,671,800 data points
  • Online access to all data, and ability to create and download unlimited charts selecting multiple data criteria
  • Accompanying PDF report including analysis of all data, trends and opportunities, and overview of two different scenarios modelling impact of RCS on A2P traffic and revenues
  • A2P forecasts also supplied as Excel file

Contents:

a) A2P market forecasts:

  • Annual A2P messaging traffic for 200 markets split by region / country / operator / route / domestic / international / sector / message type
  • Average A2P messages per subcription split by region / country / route
  • Annual A2P messaging revenues split by region / country / operator / aggregators / route
  • Average A2P revenue per sub split by region / country / route
  • Potential annual A2P messaging revenues split by region / country / operator / aggregators / route
  • Lost annual A2P messaging revenues split by region / country / operator / aggregators / route

b) RCS impact modelling on A2P revenues: Two scenarios

Scenario 1: Up to 33% of all available ANDROID traffic migrates to RCS (excluding those messages that do not require RCS such as pin codes, reminders & alerts, and customer updates) aligned to rollout of RCS clients on handsets and enterprise adoption

  • Annual A2P messaging traffic split by region / country / operator / route / domestic / international / sector / message type
  • Average A2P messages per sub split by region / country / route
  • Annual A2P messaging revenues split by region / country / operator / aggregators / route
  • Average A2P revenue per sub split by region / country / route
  • Potential annual A2P messaging revenues split by region / country / operator / aggregators / route
  • Lost annual A2P messaging revenues split by region / country / operator / aggregators / route

Scenario 2: Up to 33% of all available SMARTPHONE traffic migrates to RCS (excluding those messages that do not require RCS such as pin codes, reminders & alerts, and customer updates) aligned to rollout of RCS clients on handsets and enterprise adoption

  • Annual A2P messaging traffic split by region / country / operator / route / domestic / international / sector / message type
  • Average A2P messages per sub split by region / country / route
  • Annual A2P messaging revenues split by region / country / operator / aggregators / route
  • Average A2P revenue per sub split by region / country / route
  • Potential annual A2P messaging revenues split by region / country / operator / aggregators / route
  • Lost annual A2P messaging revenues split by region / country / operator / aggregators / route

2) Redacted Excel report price: £2995 + VAT

What’s included:

  • A total of 403,740 data points delivered in an Excel file
  • Accompanying PDF report including analysis of all data, trends and opportunities, and overview of two different scenarios modelling impact of RCS on A2P traffic and revenues

Contents:

  • Annual A2P messaging traffic for 200 markets split by region / country / operator / route
  • Average A2P messages per subcription split by region / country / route
  • Annual A2P messaging revenues split by region / country / operator / aggregators / route
  • Average A2P revenue per sub split by region / country / route
  • Potential annual A2P messaging revenues split by region / country / operator / aggregators / route
  • Lost annual A2P messaging revenues split by region / country / operator / aggregators / route

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