Global A2P SMS Messaging Forecast Data by Country 2018-2024

Global A2P SMS Messaging Forecast Data by Country 2018-2024

Published August 2019 (updated biannually)

The Global A2P SMS Messaging Forecast Data by Country 2018-2024 Databook, now in its fifth year of research, has become the most trusted source of industry data to the business messaging community.

Each of the 200 countries we cover (view the full list of markets here) is based on actual A2P SMS market data, ranging from cost-per-message, traffic volumes (white and grey), to year-on-year growth. Our forecasts contain actual market data from over 100 mobile operators – a figure growing rapidly since Mobilesquared joined the GSMA in October 2019.

This Databook provides the most comprehensive overview of the A2P SMS industry with 3.7 million data points, and is essential reading for any business looking to future-proof its A2P SMS strategy. And from 2020, this Databook will be updated biannually.

Business Messaging is the one area truly dominated by the mobile operators, with between 80-90% of all spend staying with them. Is that about to all change? Our in-depth, and highly-respected forecasts have the answer.

In addition to updated forecasts on total, grey, and white route messages by revenue and traffic, the Global A2P SMS Messaging Forecasts 2018-2024 Databook contains extensive new traffic forecasts split by mobile operator, domestic and international, sector and message type – and revenue forecasts split by mobile operator and aggregators.

Our ongoing research into the global A2P SMS market has cemented our belief that SMS is by far the most powerful channel a business has to connect with its customers, and represents a golden opportunity for every company operating within the legitimate A2P messaging ecosphere. The challenge for mobile operators and aggregators (including cloud service providers, hubs and service providers) is in anticipating market demand, and successfully planning for disruptive factors, in particular the impact of RCS. This report will include comprehensive modelling – including data based on two distinct scenarios – to help your business anticipate the impact of RCS on A2P SMS traffic and revenues.

This Databook is accompanied by a PDF report, which includes analysis of the global data, highlights market trends and key drivers, and delivers an overview of the mobile operator and aggregator value chain. The analysis also includes current and forecast figures on SMS and SS7 Firewalls deployed, and looks at the impact RCS will have on SMS traffic and revenues.

Includes:

  • A total of 3,671,800 data points
  • Online access to all data, and ability to create and download unlimited charts selecting multiple data criteria
  • Accompanying PDF report including analysis of all data, trends and opportunities, and overview of two different scenarios modelling impact of RCS on A2P traffic and revenues
  • A2P forecasts also supplied as Excel file

Contents:

  • Annual A2P messaging traffic for 200 markets split by region / country / mobile operator / route / domestic / international / sector / message type
  • Average A2P messages per subscription split by region / country / route
  • Annual A2P messaging revenues split by region / country / mobile operator / aggregators / route
  • Average A2P revenue per sub split by region / country / route
  • Potential annual A2P messaging revenues split by region / country / mobile operator / aggregators / route
  • Lost annual A2P messaging revenues split by region / country / mobile operator / aggregators / route
  • Moved to RCS

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