Published August 2019 (updated biannually)
The Global A2P SMS Messaging Forecast Data by Country 2018-2024 Databook, now in its fifth year of research, has become the most trusted source of industry data to the business messaging community.
Each of the 200 countries we cover (view the full list of markets here) is based on actual A2P SMS market data, ranging from cost-per-message, traffic volumes (white and grey), to year-on-year growth. Our forecasts contain actual market data from over 100 mobile operators – a figure growing rapidly since Mobilesquared joined the GSMA in October 2019.
This Databook provides the most comprehensive overview of the A2P SMS industry with 3.7 million data points, and is essential reading for any business looking to future-proof its A2P SMS strategy. And from 2020, this Databook will be updated biannually.