Global RCS Business Messaging Forecasts by Operator, Country, Region & OS (2018-2024) Databook

(Originally published November 2018, updated February 2020)

The Global RCS Business Messaging Forecasts (2018-2024) Databook is the best (and only) way of tracking developments in the fluctuating world of RCS on a quarterly basis. Whether a mobile operator launch (or delay), or new markets covered by Google Guest Cloud, every development is included in our quarterly update which tracks how these affect our RCS traffic and revenue forecasts over a 5-year period.

The Global RCS Business Messaging Forecasts (2018-2024) Databook contains over 3 million individual data points, and expands with every update. We work closely with the GSMA, and the RCS ecosystem, to ensure our market information and global RCS data and forecasts are accurate.

The Databook covers 200 markets (see the full list of markets here) and 650 mobile operators, so every RCS market and launch will be covered and tracked during the forecast period. We project over 450 mobile operators running RCS by 2023.

Mobilesquared has been tracking RCS (in its numerous guises) since 2013 and are now the go-to analyst house on the subject. That is why this Databook is essential reading for any company looking to develop or invest in an RCS strategy.

If you take out an annual subscription, you will also receive our quarterly Analyst Insight Report.

The Global RCS Business Messaging Forecasts (2018-2024) Databook includes comprehensive data on RCS users (RCS and RBM), RBM A2P and P2A traffic, and RBM spend for up to 200 markets and 650 mobile operators, as and when the market becomes “RCSed”.

This is the only business tool that splits out market forecasts by region, country, mobile operator, and OS. And is continuously expanded with every quarterly update.

Our business messaging market research has cemented our belief that RCS represents nothing short of a customer engagement evolution, and that the messaging channel is by far the most powerful channel a brand has at its disposal to connect with its customers.
Don’t plan your RCS business messaging strategy without reading this Databook.

With over 450 mobile operators expected to offer RCS by 2023, the majority of the 200 markets that we cover in our RCS Databook will be data rich with our forecasts. By the end of 2020, Mobilesquared projects almost 1.5 billion RCS users globally, putting it on a par in terms of scale with WhatsApp. In 2021, RCS will become the biggest messaging platform in the world. What will this mean for your business?

Users
• RCS users by smartphone OS and total
• RBM users by smartphone OS and total
• RBM users as % of RCS users
• RCS users as % of relevant smartphone OS and total

Traffic
• RBM A2P event traffic by smartphone OS and total
• RBM A2P session traffic by smartphone OS and total
• Underlying A2P SMS traffic by smartphone OS and total
• Uplift in RBM traffic from underlying A2P SMS by smartphone OS and total
• RBM P2A session traffic by smartphone OS and total
• Total RBM traffic by smartphone OS and total
• RMB messages per user by smartphone OS and total
• Total RBM sessions by smartphone OS and total

Spend
• RBM A2P event spend by smartphone OS and total
• RBM A2P event spend by MNO, aggregator and total
• RBM A2P session spend by smartphone OS and total
• RBM A2P session spend by MNO, aggregator and total
• Underlying A2P SMS spend by smartphone OS and total
• Underlying A2P SMS spend by MNO, aggregator and total
• Uplift in RBM spend from underlying A2P SMS by smartphone OS and total
• Uplift in RBM spend from underlying A2P SMS by MNO, aggregator and total
• RBM P2A session spend by smartphone OS and total
• RBM P2A session spend by MNO, aggregator and total
• Total RBM spend by smartphone OS and total
• Total RBM spend by MNO, aggregator and total
• RMB spend per user by smartphone OS and total

Forecast data and market report updates scheduled:

February 2020

April 2020

July 2020

October 2020

January 2021

 

We would love to chat

Call us today on 01182 149 777  or info@mobilesquared.co.uk