Global RCS Business Messaging Forecasts by Operator, Country, Region & OS (2018-2023) Databook: Q419 Update

(Published December 2019)

The Global RCS Business Messaging Forecasts (2018-2023) Databook is the largest piece of research to date on the RCS business messaging market containing over 3 million individual data points, and the culmination of 18 months’ research including in-depth interviews with the mobile industry decision-makers shaping the messaging market, and extensive business and consumer research. It includes five-year forecasts for up to 200 markets (see the full list of markets here) and 650 mobile operators, and is the only report currently available which delivers mobile operator, and national, as well as regional, forecasts. This Databook is essential reading for any company looking to invest in an RCS strategy. This version contains full updates to the data and accompanying market overview report.

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Mobilesquared are widely recognised as the leading analysts for RCS business messaging forecasts and intelligence, having tracked the messaging market since 2008, published several major business messaging reports, and been invited to present our RCS forecasts at every major international messaging event (including Mobile World Congress, SMS & Messaging World, and GSMA Messaging Labs) over the past two years.

This Databook includes comprehensive data on RCS users, traffic and spend for 200 markets and 650 mobile operators (where available), and is the only report currently available to include forecasts split by national market, region and mobile operator, as well as OS. Our business messaging market research has cemented our belief that RCS represents nothing short of customer engagement evolution, and that the messaging channel is by far the most powerful channel a brand has at its disposal to connect with its customers. Don’t plan your RCS business messaging strategy without reading this Databook.

Includes the below topics covering up to 200 global markets & 650 mobile operators:

Users

      • RCS users by smartphone OS and total
      • RCS users as % of relevant smartphone OS and total

Traffic

      • RBM A2P event traffic by smartphone OS and total
      • RBM A2P session traffic by smartphone OS and total
      • Underlying A2P SMS traffic by smartphone OS and total
      • Uplift in RBM traffic from underlying A2P SMS by smartphone OS and total
      • RBM P2A session traffic by smartphone OS and total
      • Total RBM traffic by smartphone OS and total
      • RMB messages per user by smartphone OS and total
      • Total RBM sessions by smartphone OS and total

Spend

      • RBM A2P event spend by smartphone OS and total
      • RBM A2P event spend by MNO, aggregator and total
      • RBM A2P session spend by smartphone OS and total
      • RBM A2P session spend by MNO, aggregator and total
      • Underlying A2P SMS spend by smartphone OS and total
      • Underlying A2P SMS spend by MNO, aggregator and total
      • Uplift in RBM spend from underlying A2P SMS by smartphone OS and total
      • Uplift in RBM spend from underlying A2P SMS by MNO, aggregator and total
      • RBM P2A session spend by smartphone OS and total
      • RBM P2A session spend by MNO, aggregator and total
      • Total RBM spend by smartphone OS and total
      • Total RBM spend by MNO, aggregator and total
      • RMB spend per user by smartphone OS and total

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