The latest RCS Business Messaging (RBM) report from Mobilesquared believes that Google has 2 years to make RBM successful, otherwise it will drop its existing carrier messaging strategy in favour [...]
In July, Mobilesquared hosted a workshop (in partnership with Mada) focused on building a more sustainable messaging market for the long term. Messaging experts from 30 mobile operators from around [...]
RCS is being sold to enterprises as a way to build trust. They are being told that consumers will see their branding and understand that the message is genuine. [...]
Ensuring our customers get maximum value from our products and services is central to everything we do at Mobilesquared, and our recent hire of Mina Yazdani as Customer Success Manager [...]
Much of the discussion throughout the messaging industry over the last 18-24 months is of the demise of the A2P SMS marketplace. But we're flipping that narrative to explore what [...]
At Mobilesquared our people are our business, and this series of Team Spotlight blogs aims to introduce our people in more depth, give an insight into their perception of the [...]
There appears to be growing uncertainty throughout the RCS community about next steps regarding the monetisation of RCS business messaging (RBM) traffic. With growing interest in RBM throughout the [...]
London, UK – January 14th, 2025 Kaleido Intelligence, the leader in roaming and IoT market intelligence, and Mobilesquared, the global authority in messaging intelligence, are pleased to announce their [...]
Here’s the thing with RCS, it could be big. As in really, really big. I’m not talking about RCS from a peer-to-peer usage, I’m talking about its potential to connect [...]
WhatsApp Business API has seen a meteoric rise as a channel. Mobilesquared’s latest forecasts predict it will become a billion-dollar business in 2024, emphasising its rapid growth. In a previous [...]
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