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Our take on all things mobile…

MessageMap IQ gives a transparent new view of messaging users

| A2P, RCS | No Comments
MessageMap IQ is a new tool from Mobilesquared which provides businesses across the mobile ecosystem…

Brands need to focus on RCS content

| RCS | No Comments
In conversation with Doug Makishima from Summit Tech and Tony Chapman from Chatter that Matters…

Analysis: 3 reasons why RCS is where it is today

| RCS | No Comments
At the MEF Connects Rich Communications online event next week, we’re delighted to have a…

WhatsApp Business driving business messaging channel enquiries

| WhatsApp | No Comments

Net Demand Score reveals the impact of COVID-19 on demand for business messaging channels

| WhatsApp | No Comments
August 10th 2020 Business messaging has never been in a better position. In fact, we’d…

5,400% growth in number of enterprises using WhatsApp Business APIs by 2024

| WhatsApp | No Comments
PRESS RELEASE 22/4/20 5,400% growth in number of enterprises using WhatsApp Business APIs by 2024…

Group WhatsApp chats during pandemic to drive exponential uptake in WhatsApp Business App usage

| A2P, RCS, WhatsApp | No Comments
We will shortly be reaching out to the business messaging community asking for their views…

MOBILESQUARED ANNOUNCE WORKING COLLABORATION WITH KALEIDO INTELLIGENCE

| A2P, RCS, WhatsApp | No Comments
31st January 2020 Mobilesquared announce working collaboration with Kaleido Intelligence Mobilesquared Ltd, a leading research…

WhatsApp to hit 2 billion in April 2020, but business activation slow

| A2P, RCS, WhatsApp | No Comments
30th January 2020 WhatsApp to hit landmark 2 billion users in April 2020, but WhatsApp…

Mobile operators must educate to protect users from RCS fraud

| A2P, RCS | No Comments
23rd January 2020 Mobile operators must educate their RCS users to protect them from fraudsters…

We’re #1 for business messaging data. Here’s how…

| A2P, RCS | No Comments
8th November 2019 Mobilesquared's Nick Lane is interviewed at Mobile World Congress L.A. 2019 by…

New pricing models will drive P2P monetization

| A2P, Mobile Commerce & Payments, RCS | 48 Comments
3rd June 2019 Mobilesquared's Gavin Patterson looks at why alternative pricing models are now being…

RCS will be largest messaging platform in 2 years

| A2P, RCS | 8 Comments
26th April 2019, by Nick Lane There's no looking back, in 2021 RCS will officially…

RCS: VIEWS FROM ACROSS THE ECOSYSTEM

| A2P, RCS | One Comment
Blog originally published by the Mobile Ecosystem Forum 16/1/19 Highlighted by MEF’s Global Board as…

OPERATORS TRANSFER TO RCS FOR FAST REVENUE GROWTH

| A2P, RCS | 231 Comments
Mobile operators revenues set to grow by transferring from A2P SMS to A2P RCS, with every…

Brands to spend $18B on RCS business messaging by 2023

| RCS | 5 Comments
PRESS RELEASE 4/1/19 Mobilesquared Report Reveals Brands Will Spend $18.04 Billion On RCS Business Messaging…

The MoGolf Turkey Tussle 2018 was a cracker

| RCS | 2 Comments
The 8th annual MoGolf Turkey Tussle - arguably the most highly anticipated fixture in the…

2018 is a transitional year for carrier billing

| Mobile Commerce & Payments | 2 Comments
As our research into carrier billing published this week by UK regulator Phone-paid Services Authority…

Why RCS could KO app and HR spend like Rocky Balboa

| A2P, RCS | No Comments
Much has been made of RCS (Rich Communication Services) in recent months. It has taken…

Letting the consumer control their RCS experience

| A2P, RCS | 48 Comments
This week Mobilesquared has been in Frankfurt at the inaugural, and very excellent it has…

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