Mobile Marketing Blog

Welcome to our mobile marketing blog! Our take on all things mobile, including: CPaaS, Whatsapp Business, market trends and more…

How does Whatsapp business work?

How Does WhatsApp Business Work?

| RCS, WhatsApp | No Comments
WhatsApp business works in the same manner of the standard version of WhatsApp, which has…
What Is The Difference Between CPaaS And UCaaS?

What Is The Difference Between CPaaS And UCaaS?

| A2P, CPaaS | No Comments
Communications Platform as a Service (CPaaS) and Unified Communications as a Service (UCaaS) are popular…

Does RCS deliver ROI? We have some answers

| Uncategorized | No Comments
It's no easy task to follow the likes of Alastair Campbell, political strategist and communicator…

CPaaS Examples And How It Can Improve Customer Service

| CPaaS | No Comments
Communications Platform as a Service, or CPaaS, is one of the fastest growing communication industries.…
what is Rich Business Messaging?

What Is Rich Business Messaging?

| CPaaS, RCS, WhatsApp | No Comments
Rich business messaging (RBM) is a messaging platform which allows businesses to engage with their…
CPaaS; Technology Of The Future?

CPaaS; Technology Of The Future?

| A2P, CPaaS, WhatsApp | No Comments
As companies seek closer contact with their customers and move towards the cloud, more and…
What Is A CPaaS Platform?

What Is A CPaaS Platform?

| WhatsApp | No Comments
Communications platform-as-a-service (CPaaS) offers application leaders a cloud-based service to implement real-time communication strategies (for…
Biz messaging tracker to June 2022

Rich messaging users to pass 4 billion in May 2022

| A2P, RCS, WhatsApp | No Comments
Mobilesquared has updated its Business Messaging Tracker data for the months April to June, and…
Message IQ Map

MessagemapIQ unlocks the messaging market for our clients

| A2P, RCS, WhatsApp | No Comments
It’s with great pride that we announce the launch of our cloud-based data portal, MessagemapIQ.…
Research Report on Signalling Firewall

94% of mobile operator networks failing to protect their subscribers

| A2P | No Comments
Seventeen percent of total mobile network operators (MNOs) had deployed a signaling firewall by the…
Spend on A2P sms

Number of businesses using A2P SMS leaps 20% in response to Pandemic

| A2P | No Comments
1.3 million businesses started using A2P SMS in 2020, taking the total number of business…
RCS Pricing Strategies

Event and session RCS pricing models viewed as short-term option

| A2P, RCS | No Comments
Per event and session-based pricing are viewed as the preferred go-to-market pricing models for RCS…
Safeguarding Revenue from A2P messaging

How can mobile operators remain dominant in business messaging?

| A2P, RCS | No Comments
Business messaging as a service has never been in a better position. Its future has…
RCS: The Game Changer the Industry Has Been Waiting For

It’s 2021 and time for brands to take messaging seriously as a digital channel

| A2P, RCS | No Comments
Why do brands need to constantly assess and evaluate how effective their digital media spend…
RCS: The Game Changer the Industry Has Been Waiting For

Messaging is the next mega platform and will overtake the mobile internet

| RCS | No Comments
Messaging will overtake the mobile internet – and probably the internet including social media, as…
RCS Messaging

Total business messaging traffic will more than double by end 2024

| A2P, RCS | No Comments
Latest research from Mobilesquared shows that total business messaging traffic – covering both A2P and…
View of world map

MessageMap IQ gives a transparent new view of messaging users

| A2P, RCS | No Comments
MessageMap IQ is a new tool from Mobilesquared which provides businesses across the mobile ecosystem…
4D Smartphone in hand

Brands need to focus on RCS content

| RCS | No Comments
In conversation with Doug Makishima from Summit Tech and Tony Chapman from Chatter that Matters…
MEF Connects

Analysis: 3 reasons why RCS is where it is today

| RCS | No Comments
At the MEF Connects Rich Communications online event next week, we’re delighted to have a…

WhatsApp Business driving business messaging channel enquiries

| WhatsApp | No Comments

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