Customer App: “Connectivity M.O.T.” for M247

M24Seven are the UK’s fastest growing connectivity and internet infrastructure provider, and wanted to create content to engage their business customers and stand out in an extremely competitive market.

Mobilesquared created a “Connectivity M.O.T” app concept, which took the customer through a series of short questions to help them understand where their current connectivity gaps were, and how much more effective, in real terms, their workforce could be with faster, more reliable connectivity.

The app used engaging superhero-themed design to engage IT budget holders to “Be more hero” and do more with a better connected workforce. Creative design and punchy messaging helped the app stand out in comparison to dry competitor comms, and using an app instead of more traditional sales content helped M24Seven to be more memorable and generate more new business leads.

Mobilesquared came up with an original concept for an app which has created a buzz, and is delivering consistently high quality leads.
Rob Townsend, Marketing Director

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