Industry benchmarking: The PSA Annual Market Report 2016-17

Mobilesquared were commissioned by the Phone-Paid Services Authority, UK regulator for the phone-paid services industry, to produce the Annual Market Review 2016-17, and PRS market outlook 2017-18. This was the fourth consecutive year that Mobilesquared has been selected to undertake this key piece of industry research.

Combining extensive consumer research with over 50 in-depth industry interviews to provide a deep understanding of the Premium Rate Services (PRS) market, the report has created benchmark KPIs for both the regulator and industry alike. The annual market review has been well received by the mobile industry and key media, as a highly insightful and actionable piece of independent research.

Read the Report

The Annual Market Review is our independent view of the phone-paid services market, conducted for us by Mobilesquared. For anyone with an interest in the market, this year’s makes for thought-provoking reading.
Jo Prowse, Chief Executive

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