(Published July 2020)
GLOBAL RCS BUSINESS MESSAGING FORECASTS – BY MOBILE OPERATOR, COUNTRY, REGION & OS (2018-2028). Rich Communication Services (RCS) as a platform is expected to change the way brands and businesses communicate with their mobile customers, as it combines the power and effectiveness of SMS, the engagement and interaction of OTT (over-the-top) messaging apps like WhatsApp, with the functionality and richness of an app.
As a result, we have created 10-year forecasts to 2028, based on expected rollout of the total mobile operators tracked by Mobilesquared for RCS, based on existing subscription market shares, and smartphone penetration taking into account market changes in RCS device client availability for Samsung, Google Guest and other devices based on native and download capabilities by the relevant version of Android Operating System.
