RCS Monetisation Report: RCS Pricing Strategies

RCS Monetisation Report: RCS Pricing Strategies

(Pre-order now for September 2020 availability)

Existing SMS and WhatsApp Business pricing appear to be shaping pricing models being applied to RCS Business Messaging (RBM); but is that correct? Mobilesquared believes such practices will massively impede the revenue generating potential of RBM and has developed an entry-level pricing strategy to help RBM differentiate from alternative messaging services and platforms.

The Mobilesquared Tokenisation Model (MTM) explores the impact differentiated pricing will have on mobile operator revenues in comparison to existing SMS traffic and revenues, as well allaying any potential fears regarding SMS revenue cannibalisation. In this report we develop a number of different scenarios, based on mobile operators around the world, to reveal the impact the MTM will have on their business messaging revenue opportunity.

  • Introduction
  • Should SMS influence RCS business messaging (RBM) pricing?
  • Early RBM pricing models, 2017-2019
  • Impact of WhatsApp Business pricing on RCS
  • The Mobilesquared Tokenisation Model (MTM)
  • MTM SCENARIO 1
  • MTM SCENARIO 2
  • MTM SCENARIO 3
  • MTM SCENARIO 4
  • MTM SCENARIO 5
  • MTM SCENARIO 6
  • MTM SCENARIO 7
  • MTM SCENARIO 8

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