RCS Monetisation Report: P2P

RCS Monetisation Report: P2P

(Published June 2019)

RCS Monetisation Report: P2P is the first in a series of reports looking at the various options available to the RCS ecosystem to make money out of RCS and RCS Business Messaging. A2P messaging is a healthy and growing industry dominated by SMS. But just as the evolution of OTTs led to a fragmentation of P2P messaging, so growth in business messaging has seen different channels – SMS, RCS Business Messaging (RBM), Apple Business Chat (ABC), WeChat, LINE, Viber, KakaoTalk, WhatsApp for Business and Facebook Messenger, etc – all now competing for various elements of a richer brand and business spend.

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Mobilesquared are widely recognised as the leading analysts for RCS business messaging forecasts and intelligence, having tracked the messaging market since 2008, published several major business messaging reports, and been invited to present our RCS forecasts at every major international messaging event (including Mobile World Congress, SMS & Messaging World, and GSMA Messaging Labs) over the past two years.

Much of the appeal of SMS is its simplicity in pricing, and many players within the RCS ecosystem are now coming to believe that RBM must either follow a similarly simplistic model for it to become a mainstream channel – or look to alternative pricing models. This report identifies and analyses two of the main opportunities for P2P RCS monetisation – namely the introduction of a pricing model for P2P RCS, along the same lines as SMS, and how to identify and target the sharing of content through the likes of sponsored GIFs and Sticker packs.

Section 1: Introduction

Section 2: The P2P RCS market

  • P2P networks
  • P2P Monthly Active Users

Section 3: Spam prevention model

Section 4: P2P contents

Section 5: Conclusion

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