A2P SMS
Essential intelligence from the #1 world-leading messaging market experts. Published in July 2023, this delivers our most far-reaching view of the SMS messaging market yet. Spanning 2017-2027, we blend data with insight-driven forecasting.
Our SMS subscription includes a 108-page report delivering global and regional analysis and short and long-term predictions. Plus unlimited access to our online SMS dataset of 12 million data points across 200 markets and 640+ mobile operators.
A 12 month subscription costs £6,450 and includes;
- market report
- full online dataset access
- 10 x user licences
- annual data update
- quarterly A2P SMS Pricing Impact Report at no extra cost
Or buy the SMS market report only for £2,500
Get the detail
Report includes: Market Overview / Market Analysis / Market forecasts: Traffic / Market Forecasts: Spend – Total View / Market Forecasts: Spend – Value Chain / A2P SMS traffic & spend by region
Markets covered: Top 200 global markets individually, including top 30 markets by spend; Afghanistan / Argentina / Australia / Bangladesh / Brazil / Canada / China / Egypt / Ethiopia / France / Germany / India / Indonesia / Italy / Mexico / Netherlands / Nigeria / Pakistan / Philippines / Russia / Saudi Arabia / Spain / Sri Lanka / Taiwan / Uganda / Ukraine / United Kingdom / USA / Uzbekistan / Vietnam
SMS user data per market split by: total unique mobile users (UMUs) / total mobile subscriptions / opt-in users by market vertical / total users split out by device type: smartphone by OS/non-smartphone.
Verticals covered: Automotive / Broadcasters / Charity / Education / Enterprise software / Finance / Gambling / Healthcare / Internet streaming / Leisure & entertainment / Public services / Restaurants & fast-food / Retail & eCommerce / Social media & chat / Telecoms / Transport & logistics / Travel & tourism / Utilities / Other
Use cases: For A2P SMS traffic types we apply 4 use cases Alerts / Marketing & Promotions / Reminders / Security (including One-Time Passwords (OTP)
Traffic splits: We have now identified 6 traffic types, no longer just white & grey. 1) White route traffic – legitimate / 2) Light blue route traffic – artifically inflated traffic (undelivered, phantom traffic, no consumer impact) / 3) Dark blue route traffic – artifically inflated traffic (delivered, consumer impacted) / 4) Grey route traffic – harmless (no threat to consumer) / 5) Orange route traffic – SIM Farm traffic (harmful aftershocks, potential threat to consumers) / 6) Red route traffic – harmful (Threat to consumer). In addition, we also break all traffic types out by: Domestic / International / Wholesale / Retail / Total traffic. Traffic data is then segmented further by country / MNO / source / route / vertical / use case / opt in.
Spend: Our spend data is based on our traffic data, and follows the same splits as above. To achieve spend figures for each market, we apply the relevant SMS rates per market that we receive through our extensive on-going research. We also split out spend by value chain: Mobile operators / aggregators. We further split our spend by Annual Spend – split by Country, MNO, Source, Route, Value Chain & Value / Average Spend per User – split by Country, MNO, Source, Route, Value Chain & Value / Annual Spend – split by Country, Vertical & Use Case / Average Spend per SMS Opt-in – split by Country, Vertical & Use Case. Finally, we also look at the impact of fraud on A2P SMS spend, and how this impacts the overall market, with lost spend / potential spend per user.
Companies researched: In 2023, when updating our messaging data we received data and insight from 290 companies, including: 160 mobile operators and 130 aggregators, CSPs, vendors, hub providers, interconnect providers, regulators, firewall providers, and independent consultants. Companies that have helped our research, include:
A1 Slovenija / A1 Telekom Austria / 2Mobile / Adaptive Mobile / Aegis Mobile / Afghan Wireless / AI Cross / Alchemy / Anam / Andorra Telecom / Apprentice Valley / Arelion / AT&T / Bandwidth / Beep / Bell Mobility / Bharti AirTel / BH Telecom / BICS / Bouygues Telecom / BT/EE / Bulk SMS / Cequens / Cheetah Mobile / China Mobile International / China Telecom Global / Cisco / Claro Dominicana / Comcom / Commify / Comviva / de / Deutsche Telekom / Direqt / Enabld / Eir / Ethio Group / Ethio Telecom / Etisalat / Fonix Mobile / Global Point / GMS / Go4Mobility / Google / GTC / GTS / Gupshup / Haud / Hrvatski Telekom / Hutchison Drei Austria / iBasis / iConectiv / Infobip / Interop Technologies / iTouch Messaging / Kaleyra / Karix / Lanck Telecom / Libyana / LINK Mobility / LivePerson / Mavenir / MEF / MegaFon / Melita / MessageBird / Messagio / Millicom / Mitto / MMDSmart / MobiFone Telecommunication Corp. / Mobileum / Mobivity / Modica Group / Monty Mobile / Movitext / MTN / MTN Global Connect / MTN Irancell / MTN Nigeria / Neustar / Nova Iceland / Nuevatel PCS de Bolivia / O2 / Oi / OmanTel / Ooredoo / Openmind / Orange / Out There Media / Oxygen8 / Panacea Mobile / PCCW Global / Phronesis / PolkomTel / Quiubas Mobile / RD Com / RealNetworks / Reliance Communication / Route Mobile / Salesforce / Samsung / SFR / Sinch / SMS Highway / Softbank / Somos / Soprano / STC / Summit Tech / Sunrise / Swisscom / Synchronoss / Syniverse / Tatango / Tanla / Tata / Telecom Italia / Telefonica Group / Telefónica Móviles España / Telekom Slovenije / Telenor / Telesign / Telia / Telia Carrier / Telnyx / TelQ Telecom / Thales / Three / Three Ireland / TI Sparkle / T-Mobile / T-Mobile US / Tomia Global / True Corporation / Tunisie Telecom / Turk Telekom International / Twilio / TWW / Tyntec / Uganda Telecom / Unifonic / Unitel / UnoTelos / US Cellular / Verizon / Viber / Vietnam posts and telecommunications group / VimpelCom / Vodafone / Vonage / Vovitel Communications / Vox / Wavecrest / Wavy / WhatsApp / WIND / WMC Global / XConnect / Zain / Zain Kuwait
What Our Clients Say…
“Mobilesquared delivers valuable insights and data and is an important contributor to the success of our global market intelligence service”
Joanna Kuligowska, Head of Global Market Intelligence, Haud
“Mobilesquared offers a depth and breadth of data and forecasts on the mobile messaging marketplace that is unrivalled. Their data is now used broadly within Sinch.”
Robert Gerstmann, Chief evangelist & Co-founder, Sinch
“Mobilesquared’s insight into the CPaaS space, and your close links to the key players in it, really helps us to have good information about what is going on in these markets and how to respond.”
Tim Ward, Sales & Marketing VP, XConnect
A2P Articles
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Mobilesquared and GTC partner to provide messaging insights and consultancy in one
Jo Hall2025-02-08T19:47:08+00:00May 9th, 2024|A2P, Business Messaging|
How Does Promotional SMS Work?
Kate Jones2025-02-08T19:52:56+00:00February 8th, 2024|A2P, Business Messaging|
P2P Vs A2P SMS: Key Differences
Jemima Thomas2025-02-08T19:12:51+00:00November 7th, 2023|A2P, Business Messaging|
