Messaging Healthcheck
Performance optimization for messaging businesses
Mobilesquared’s independent Messaging Healthcheck service uses a unique 10-point check we have developed based on our industry-leading market data, and tracking of fraud risk across 200 markets, to independently assess how well your messaging business is performing.
Whether you are a mobile operator, aggregator, CPaaS provider, or enterprise, our Messaging Healthcheck can identify your strengths and weaknesses based on our total weighted score benchmarked against national data.
We take into account the overall health of the A2P SMS market, the amount of fraud-free vs fraudulent traffic on a specific MNO network (from a mobile operator, enterprise and consumer perspective). Plus additional factors that determine the health of your business messaging strategy such as; exclusivity agreements, excessively high termination rates, sustainability of business messaging model, OTT channels as threat/opportunity, and maturity of business messaging evolution (including pathway to RCS).
The result?
A bespoke report revealing your position in the market and detailing a series of strategic recommendations to address your operating challenges, improve your performance against every metric, and optimise the health of your business.
