Published March 2020 (updated annually)
The Global WhatsApp Business Messaging Forecasts by Country 2018-2024, are the world’s first projections on Facebook’s big push into the business messaging arena. WhatsApp is viewed as the biggest threat to mobile operator controlled business messaging ecosystem. This Databook reveals what impact WhatsApp Business will have.
Our Databooks cover 200 countries (view the full list of markets here), however WhatsApp is not yet available in every market, so for this Databook we cover the markets that WhatsApp/WhatsApp Business is active, or expected to become active in, over the forecast period.
The Databook will cover WhatsApp users by market WhatsApp Business opt-in adoption rates, inbound and outbound traffic, conversations, as well as revenues.