GLOBAL WHATSAPP BUSINESS MESSAGING FORECASTS BY COUNTRY 2018-2024

GLOBAL WHATSAPP BUSINESS MESSAGING FORECASTS BY COUNTRY 2018-2024

Published March 2020 (updated annually)

The Global WhatsApp Business Messaging Forecasts by Country 2018-2024, are the world’s first projections on Facebook’s big push into the business messaging arena. WhatsApp is viewed as the biggest threat to mobile operator controlled business messaging ecosystem. This Databook reveals what impact WhatsApp Business will have.

Our Databooks cover 200 countries (view the full list of markets here), however WhatsApp is not yet available in every market, so for this Databook we cover the markets that WhatsApp/WhatsApp Business is active, or expected to become active in, over the forecast period.

The Databook will cover WhatsApp users by market WhatsApp Business opt-in adoption rates, inbound and outbound traffic, conversations, as well as revenues.

Use code FEB10 at checkout to get 10% discount when you pre-order this report in February. Expires 28/2/20

Can WhatsApp have the same impact on business messaging as it has on consumer messaging? As the world’s largest OTT messaging platform with over 1.8 billion users, WhatsApp is viewed by brands and businesses as the ideal channel to communicate with their customers. The issue is that each and every WhatsApp user has to opt-in to start any type of communication with any company.

Based on extensive research of the WhatsApp Business messaging ecosystem, Mobilesquared has created a Databook looking at the WhatsApp Business opportunity, and the impact it will have on SMS and RCS.

Business Messaging is the one area truly dominated by the mobile operators within the messaging ecosystem, with between 80-90% of all spend staying with them. Is that about to all change with WhatsApp Business?

This Databook is accompanied by a PDF report, which includes analysis of the global data, highlights market trends and key drivers, and delivers an overview of the WhatsApp Business value chain.

  • WhatsApp users by region / country
  • WhatsApp users as percentage of total smartphones by region / country
  • WhatsApp Business users by region / country
  • WhatsApp Business users as percentage of total smartphones by region / country
  • WhatsApp Business Inbound traffic by region / country
  • WhatsApp Business Outbound traffic by region / country
  • WhatsApp Business chat by region / country
  • WhatsApp Business traffic migrated from SMS
  • WhatsApp Business income by region / country
  • WhatsApp Business impact on SMS traffic
  • WhatsApp Business impact on SMS revenues
  • WhatsApp Business impact on RCS traffic
  • WhatsApp Business impact on RCS revenues

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